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Unlocking Business Growth with Visual Intelligence

AI /

With the recognition that data is their most precious asset, businesses are increasingly investing in systems to capture, analyse, and leverage information for competitive advantage. But consider that when we say “gathering insights from data,” the predominant kind of data we’re talking about is textual: Product descriptions, email communications, customer feedback, reports, and so forth. […]

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Text Classification

Top 10 Open-Source NLP Tools for Text Classification and Beyond

Others /

Natural Language Processing (NLP) is a crucial area of AI because it is what enables computers to understand, interpret, and generate human language. The applications of NLP range from virtual assistants and machine translation to sophisticated analyses for business intelligence. One of the most fundamental and pervasive tasks within NLP is text classification (TC)—the process

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Conversational AI in Customer Service Automation

Digital Experiences /

The increasing demand for AI-driven customer support marks a major shift in business-customer interactions. It is driven by the need to scale operations, enhance efficiency, and improve customer satisfaction. Today’s Conversational AI systems deliver intelligent, proactive interactions that go well beyond the capabilities of basic chatbots. This third part in our series on Conversational AI

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The Conversational Advantage: AI-Powered Knowledge Management

Digital Experiences /

As we discussed in Part 1 of this series, Conversational AI offers powerful tools for natural human-machine interaction. This second part in the series explores its application within Knowledge Management (KM). Briefly put, Knowledge Management (KM) comprises the processes of organising, storing, managing, using, and sharing organisational data and knowledge. In most enterprises, knowledge is

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Conversational AI: Clearing the Barriers in Human-Machine Communication

Digital Experiences /

Imagine seeking immediate assistance from your bank regarding a complex financial transaction. Rather than filling out a lengthy contact form or waiting on hold, you type your question into a chat window and instantly receive a clear, detailed, helpful response. This effortless interaction is made possible by Conversational AI, an application of AI that is

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Password Rotation

Fortress of Trust: Automating Secure Password Rotation in Multi-Tenant Laravel Applications

Custom Software /

Security as a Foundation for Business Success Security isn’t a backend concern in today’s digital economy—it’s a cornerstone of client trust and business continuity. When a large B2B enterprise with a complex, multi-tenant Laravel application approached us, they weren’t just preparing for another compliance audit. They were proactively strengthening their security posture to mitigate real

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Ethical Considerations Around the Use of AI by Businesses, Part II: Societal Impact and Accountability

Others /

In Part I of this series, we said bias in AI systems could come about for different reasons and in unexpected ways—and that businesses often can’t help it (but should). We also said AI bias can negatively affect certain groups of individuals more than others; that companies should be aware of this and take measures

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Boost Efficiency and ROI with Marketing Automation

Digital Experiences /

As businesses race to adapt in the e-commerce arena, where time literally is money, marketing automation has become a vital tool for business growth. By automating repetitive tasks—such as email campaigns, social media post scheduling, and managing customer segmentation—companies can save time, reduce errors, and streamline operations. The benefits of marketing automation go beyond that.

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AWS Migration

Beyond Borders: Navigating AWS Migration from Canada to the US with Zero Downtime!

Custom Software /

In the fast-paced world of software development, navigating complex tasks such as migrating an entire AWS infrastructure from one region to another with minimum downtime requires both technical expertise and meticulous planning. In this blog post, I’ll be sharing insights into our team’s journey as we undertook the formidable challenge of relocating our client’s AWS

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Ethical Considerations Around the Use of AI by Businesses, Part I: Bias

Others /

The first instance of the commercial use of AI was in 1980, where a “rules-based” system automated the configuration of computers based on customers’ specifications. That was a case of intelligent automation—“intelligent” because the system did not merely follow rules like a calculator. Fast-forward to the 2020s where your phone can beat any human chess

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Social Commerce

Scale Your Social Commerce Venture to the Next Level with Magento

Commerce /

Social commerce is redefining the retail landscape, blurring the lines between social interactions and shopping experiences. As customers increasingly turn to social platforms like Instagram, Facebook, and TikTok to discover and purchase products, brands are seizing the opportunity to engage with audiences and drive sales directly within these social spaces. If you’re an ambitious entrepreneur

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Marketing Automation with Personalisation to Maximise Customer Lifetime Value

Digital Experiences /

Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular cohorts and automation has demonstrated improvements in customer retention, customer engagement, conversion rates, average order value, cart abandonment rates, cross-selling and upselling, customer lifetime value,

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WhatsApp Business | What is a Business Account in WhatsApp: A Step-by-Step Guide

Others /

WhatsApp Business is something that has certainly gained attention from businesses throughout the world. There is no doubt that many Business owners want to know what is business account in WhatsApp and how to use it effectively.  So, in this article, we will cover the fundamentals of WhatsApp Business, what exactly is a business account

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WhatsApp Business | What is a Business Account in WhatsApp: A Step-by-Step Guide