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Ethical Considerations Around the Use of AI by Businesses, Part I: Bias

The first instance of the commercial use of AI was in 1980, where a “rules-based” system automated the configuration of computers based on customers’ specifications. That was a case of intelligent automation—“intelligent” because the system did not merely follow rules like a calculator. Fast-forward to the 2020s where your phone can beat any human chess […]

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The Rise of Headless Commerce: Modernising B2B and B2C eCommerce Experiences

Unleashing the Kraken of Online Shopping Experiences! 76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences The Annuitas Group Imagine a world where your online shopping experience, whether it’s scooping up industrial machinery or snagging the latest trainers, is smoother than a freshly Zamboni ice rink.

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Beyond Platforms: The Rise of Composable Commerce and the Future of Shopping Experiences

What is Composable Commerce? Composable commerce is a revolutionary approach to building and customising e-commerce solutions, with best-of-breed “Packaged Business Capabilities” (PBCs) that snap together seamlessly to create unique and flexible capabilities. Unlike traditional platforms where everything’s crammed together, composable commerce separates the front end (what you see) from the back end (the engine powering

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Scale Your Social Commerce Venture to the Next Level with Magento

Social commerce is redefining the retail landscape, blurring the lines between social interactions and shopping experiences. As customers increasingly turn to social platforms like Instagram, Facebook, and TikTok to discover and purchase products, brands are seizing the opportunity to engage with audiences and drive sales directly within these social spaces. If you’re an ambitious entrepreneur

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Mobile-First E-commerce: Design Tweaks for Capturing On-the-Go Shoppers

In today’s fast-paced world, on-the-go shoppers are increasingly turning to their mobile devices to make purchases conveniently while juggling busy schedules. They may utilise mobile shopping apps, mobile-friendly websites, or platforms that offer quick and easy purchasing options.  Recent statistics indicate a clear trend: an exponential rise in mobile shopping, underscoring the need for targeted

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Enhancing Product Search and Discovery: Best Practices For E-commerce Websites

Are you frustrated by potential customers visiting your e-commerce store but leaving without making a purchase? If so, then you are not alone. Many e-commerce store owners around the globe are often baffled seeing how their marketing ads drive good traffic to their online storefronts, but the sales seem to remain unaffected. Why is that?

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Mobile App Development Trends: What’s Shaping the Future of App Creation?

Let’s face it! Everyone with a smartphone on the face of this planet is chronically dependent on one mobile app or another. Mobile applications have become a part of our daily routines. With more than 6.3 billion smartphone users worldwide, mobile apps are expected to generate $935 billion in revenue in 2023 — and these

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marketing automation

Marketing Automation with Personalisation to Maximise Customer Lifetime Value

Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular cohorts and automation has demonstrated improvements in customer retention, customer engagement, conversion rates, average order value, cart abandonment rates, cross-selling and upselling, customer lifetime value,

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Customer Lifetime Value – What, Why, How