At Focalworks,

we help you amplify your reach and let your brand strike the right chord with your audience.

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Reach more customers

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Build a stronger community through social media and customer reviews.

Create a buzz through effective referral programs.

Be found online with an SEO-optimised website and by listing on Google Shopping.

Stand out from the crowd

Build a bespoke visual design for your brand.

Create delightful customer experiences and buying journeys.

Keep your customers engaged with a blazing-fast website.

Create personalised buying experiences

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Utilise smart algorithms that understand the music domain and user behaviour, delivering precise results and helping customers easily find their favourite records.

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Offer tailored suggestions and recommendations in search, campaigns, and throughout the customer buying journey. 

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Simplify customer searches by leveraging predictive autocomplete and auto spell check, which also encourage further discovery for specific albums, artists, and genres.

Convert one-time buyers into lifetime loyalists

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Loyalty programs and member exclusives: Early access to new releases, in-store pickup, special discounts, and offers.

Campaigns such as Record Store Days, new releases and arrivals, birthday and special-occasion discounts, store events, ticket sales, and newsletters to keep your audience engaged.

Help customers with buying decisions

Automatically pull comprehensive album details, release information, cover art and more from Discogs.

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Integrate with Spotify to add track previews.

And other essentials

Wishlist

Pre-Orders

Notify Me

Gift Cards

Request a Record

Automated email to customers on abandoned cart items, “now in stock”, price drops, personalised recommendations, and many more.

Let’s create an unforgettable online experience where every customer finds their perfect record.

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Why choose

Focalworks

At Focalworks, we recognise that your store is more than just a business—it’s a community hub, a treasure trove of sounds, and a curator of musical experiences. We’re dedicated to helping you create an online presence that reflects the soul of your store. Here’s why partnering with us makes all the difference:

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We know it’s important to take the record store experience online.

Curated collections

Showcase rare finds, limited editions, and genre-specific selections

Customer loyalty

Build an online community based on shared musical interests

Visual and auditory appeal

Use high-res images and audio previews

We’ll learn about your store so we can tailor a solution for you.

Customised website functionality

Integrate functionalities for a great shopping experience

Maintain brand identity

Design an online platform that reflects your store’s aesthetic and vibe

Customised tools and features

Add search and recommendation features that work for your customers

tailored solution
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patnership
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We’ll work with you as we build your online store.

Research and discovery

Understand what makes your store special—and your goals for an online store

Strategy

Draw up a blueprint to replicate your store on an online platform

Implementation

Build your site with attention to every detail

Support and training

Provide ongoing assistance so you can keep your online store current

We can help you adapt, grow, and thrive as the digital landscape evolves.

Online competitiveness

Regularly apply updates and add features

Business adaptability

Help you strategically respond to industry shifts

Online growth

Scale your online presence as your store expands

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We are a full-service agency

We can help you with everything you need to build and run your e-commerce business.

Social Media Posting

Regular updates and captivating content across platforms.

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Campaigns and Promotions

End-to-end support for content, creatives, and campaign management.

SEO Optimisation

Improve your online presence, making it easy for customers to discover your store and offerings.

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Website Updates

Refresh your website with eye-catching images, CTAs, banners, and more.

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Catalog Management

Efficiently manage your inventory and product listings for a smooth shopping experience.

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Marketplace Listing Management

Optimise and maintain your listings across online marketplaces to maximise visibility and sales.

Amplify Your Online Record Store’s Success

Is your store’s growth stifled? Sell more and connect with music lovers worldwide through the right online platform.

Need a full-featured online store for your records?

We can help.

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