Choose Your Perfect Car
#strapi, #nextjs, #digitalexperiences, #growthhack
Cars24, a leading online marketplace for used cars in India, wanted to expand its reach to consumers looking for new cars. They needed to go to market quickly with a “New Cars” platform that was ahead of its competition.
Solution
We developed an efficient, very fast search-and-discovery platform for Cars24. The platform provides a modern consumer experience with exhaustive information about car brands, models, and variants along with historical price and sales trends. It facilitates extensive product comparison, showcases the latest discounts and offers, and enables tag-based browsing of featured videos from experts, reviewers, and influencers.
Highlights
- Delivered a high-performance solution within a three-month timeline
- Successfully integrated a video-centric approach with tag-based video browsing capabilities, which enhances user engagement and facilitates informed decision-making
- Ensured SEO friendliness to help the client effectively capture organic traffic
- Optimised SEO by implementing dynamic SEO, which automates ongoing page changes, such as when a new car make and model is added
- Facilitated an intuitive, efficient search experience by incorporating Elasticsearch
- Migrated existing relational content about car models, variants, and specifications from Excel to Strapi
Key Features
Seamless Content Management
The Strapi CMS helps Cars24’s content team effortlessly manage and update content.
Enhanced User Experience
Video content and influencer reviews help consumers make more informed decisions.
Quick Search Functionality
All data is loaded from Elasticsearch—so even though there are complex relationships at the MySQL level, users can quickly filter and find relevant information about specific car models and variants.
Scalability
The website is capable of expanding to incorporate additional features such as lead generation and ads — and eventually cover new segments such as motorcycles.
Quick Response
The entire data is loaded from ElasticSearch, which enables quick access despite complex relationships at the MySQL level.
Bulk-Import of Images
Our scripts enable images to be bulk-imported from folders to AWS S3 for Strapi consumption.
Formula Structure
We created a pricing formula structure that executes in Strapi when new content is uploaded, existing content is updated, or pricing information changes based on location and specifications.
Under the Hood
Strapi
We used the Strapi CMS to help model product information for vehicles. Strapi enabled the client’s team to work more easily with product information and media content.
Next.js
We used Next.js, a React framework, for the front end. This ensures excellent front-end performance and aids SEO.
Elasticsearch
The Elasticsearch engine enables powerful search capabilities and blazing-fast product discovery.
Self-Hosting
The CMS is self-hosted; this saves costs and ensures data privacy.
Gallery
