Bringing Unmatched Comfort Online
#magento, #commerce, #innovation
Rupa Online Store, India’s largest knitwear brand, offers a wide range of garments, from innerwear to casual wear, designed to meet diverse consumer preferences while ensuring style, comfort, and durability.
The client needed to upgrade their website from Magento 1 to Magento 2 to address security risks and support the brand’s growth with improved scalability, enhanced features, and multi-lingual support.
Solution
We migrated Rupa’s website to Magento 2 to address security challenges. We incorporated multi-lingual support (English and Hindi), a store locator feature, WhatsApp order notifications, integration with Delhivery—a logistics provider, and deep integration with Google Shopping Feed. Our upgrade solution improved website scalability, expanded Rupa’s market reach, and ensured an optimal shopping experience.
Highlights
- Built the platform on an open-source Magento 2 commerce platform
- Developed a multilingual website in English and Hindi to cater to a wider audience
- Created brand pages and logo sliders to establish trust and credibility among users
- Integrated various services, such as Google Maps, Delhivery, Twilio, WhatsApp, Razorpay, and more, to enhance the overall shopping experience
- Deeply integrated the product catalogue with Google Shopping Feed, ensuring broader market reach and improved search result visibility
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