Empowering Tata Motors' Dealerships for New Product Launches
#Laravel, #digitaltransformation, #scalability
Tata Motors is a prominent Indian multinational automotive manufacturing company.
The client, a leading OEM in the global automotive industry, needed a sales-enablement solution to quickly disseminate training and product information for new product launches. They also required a system to easily manage leads and inquiries as part of their dealership readiness efforts.
Solution
We developed a fully customised application suite for sales representatives at Tata Motors dealerships to enhance their interactions with customers. The suite features a guided buying journey, from initial inquiry through to purchase. It provides quick access to training materials, sales tools, and financial calculators. The solution is available on desktops and portable devices; it was deployed across multiple geographies, offering support for multiple languages and localisation to meet diverse needs.
Highlights
- Single application for multiple vehicle models, geographies, and languages
- Sophisticated lead management with various stages of the lead lifecycle – from initial inquiry to booking of the vehicle
- Integration with Tata Motors Dealer Management System
- Complex, fine-granular access control, approval workflows, and reporting
- Updated product information, sales brochure, and guided virtual tour of vehicles available for prospective customers via tablets
- The ability for product and marketing teams to publish up-to-date content easily
- Complete offline and sync capability to mitigate inconsistent internet connectivity.
Under the Hood
- Laravel
- Vue.js
- Native Android
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