We’re looking for a sharp, creative, and thoughtful copywriter who can turn complex ideas into clear, engaging, and memorable content.
This role is ideal for someone who understands B2B marketing, enjoys working with technology-led businesses, and can write for different stages of the buyer journey. You’ll help shape campaign messaging, brand narratives, short-form content, and marketing communication across digital channels.
If you can simplify complex services, write strong hooks, and create content that connects with the right audience, we’d like to hear from you.
What you’ll do:
- Write clear, engaging, and high-impact copy for marketing and branding campaigns
- Turn detailed information into sharp messaging for digital channels
- Contribute to content marketing strategy with the marketing team
- Create short-form content for social media, email campaigns, newsletters, visuals, paid media, events, and promotional campaigns
- Develop scripts and content ideas for videos, webinars, thought leadership, and campaign assets
- Conduct market and audience research to understand business context, buyer needs, technology trends, and industry language
- Align content with target geographies, ICPs, buyer personas, and campaign objectives
- Build brand narratives that reflect Focalworks’ expertise in software development, digital experiences, ecommerce, web applications, and AI-led solutions
- Manage the content calendar from research and planning to content production across marketing channels
- Write audience-specific content for different industries, personas, and campaign goals
- Review content performance and use engagement insights to improve future messaging
What you should have:
- 5+ years of experience in B2B content writing, copywriting, or content marketing
- MBA in Marketing or a related qualification with relevant experience
- Experience working with technology, IT services, software, or digital business teams
- Strong command of English across reading, writing, editing, and communication
- Ability to write concise, creative, and compelling messaging
- Strong research skills and the ability to understand complex business and technology topics
- Experience writing for multiple digital formats and marketing channels
- Good understanding of brand voice, audience intent, and buyer journey communication
- Ability to work with marketing, design, sales, and technical teams
- Strong ownership, attention to detail, and ability to manage multiple content priorities
What would be great to have:
- Experience writing content for IT services, software product development, ecommerce, web applications, or AI solutions
- Ability to convert long-form inputs into short, campaign-ready messaging
- Experience with content calendars, campaign planning, and content production workflows
- Understanding of content analytics and engagement measurement
- Exposure to long-form content such as blogs, whitepapers, case studies, or thought leadership articles
- Familiarity with LinkedIn content, paid media copy, email marketing, and event-led campaigns