Case Studies

Fast, modern website? We’ve got you covered.

At Focalworks, we build websites that provide fantastic user experiences.

Our team also provides easy-to-use content management systems (CMS) for your editorial and marketing teams to maintain your website effortlessly. Choose from popular CMS platforms like Drupal or WordPress—or take up a newer option such as Strapi or Storyblok.

THE IMPORTANCE
OF WEBSITE
PERFORMANCE

THE IMPORTANCE OF WEBSITE PERFORMANCE

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Competitive advantage

A fast and responsive website sets a business apart and improves its reputation.

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Search engine rankings

Website performance is a ranking factor for search engines. Faster sites are significantly higher up in the rankings.

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Mobile experience
Optimising website performance for mobile devices is crucial, as mobile users have limited bandwidth & slower connections.
website development services
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Bounce rates

A fast, responsive website improves the user experience and reduces bounce rates.

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Conversion rates

Conversion rates are significantly lower for slow-loading websites. Faster sites drive conversions and business success.

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User engagement and retention

Fast websites encourage users to explore page content, which increases user retention.

The mobile angle

Optimising websites for mobile is crucial because mobile users have relatively slower connections.

Just How Important Is Speed?

35% of consumers are less likely to return to an e-commerce site if it loads slower than expected.1

Page speed is even more important for lower bounce rates and better conversions in the case of mobile users, whose expectations for page loading times are higher.2

Websites are loading faster
In 2018/2019, the time it took on average to fully load a webpage was 10.3 seconds on desktop and 27.3 seconds on mobile.3
As of 2024, this average time is 2.5 seconds on desktop and 8.6 seconds on mobile for the top 100 websites.4,5 For a page in the top 10 results of a Google search, it is 1.65 seconds.4,5
Bounce rates are tied very closely to page load times
An increase in page load time from 1 second to 5 seconds increases bounce probability by 90%.6
Between 27% and 53% of mobile users will leave a site if it takes more than 3 seconds to load.7,8
On B2C sites, loading time heavily impacts conversion rates
For 70% of consumers, page load speed influences their willingness to buy from an online retailer. 45% of consumers are less likely to purchase from an e-commerce site that loads slower than expected.9
Conversions fall by up to 20% for each second of a delay in mobile page loading.10
An e-commerce site that takes 1 second to load sees 2.5 times higher conversion rates than one that loads in 5 seconds.11

An improvement of 0.1 seconds—one-tenth of a second—in mobile site load time increases conversion rates by 8.4% for retail sites.12

We help you build high-quality websites that are fast, easy to maintain, and provide a fantastic experience for your customers.

Bounce less, Be sticky

SEO-Ready

Structured markup to help search engines better understand your content and help surface content like brand info, social proof, and CTA directly on the search results page

Core Web Vitals

High scores on your website’s key performance metrics to ensure a great user experience, reduce bounce rate, and improve ranking

CDN | Edge

Intelligently transformed visual assets and cached content for faster delivery

Bounce less, Be sticky

AMP

Mobile-optimised content that loads instantly on all devices

PWAs

Rich app-like user experience and bandwidth-optimised delivery for shorter load times and higher engagement and retention

Looking for a partner who can help you build a high-engagement, high-conversion website?

Our Website Development Services

Focalworks provides comprehensive web development services. We have proven expertise in creating high-performing, SEO-friendly, and mobile-ready websites that drive growth and engagement.
Website Design and Redesign
Our designers craft visually stunning, user-friendly designs with responsive web development in mind—whether it’s a fresh design or a complete rebrand.
Custom Website Development
We specialise in custom development, delivering solutions that perform, scale, and convert visitors into customers.
Web Application Development
Streamline your business operations and enhance customer engagement with feature-rich, scalable, and secure web applications.
Website Speed Optimisation
We optimise your website’s performance to ensure lightning-fast load times, improving the user experience and your search engine rankings.
SEO-Optimised Solutions
We focus on SEO optimisation with our website development services. Our implementation of SEO best practices helps your website rank and stay competitive.
Website Maintenance
After your site is launched, we provide ongoing website maintenance services to keep it secure, up-to-date, and performing at its best.

Focalworks’ website development services provide tailored solutions to help your business succeed online.

We use the latest technologies and industry best practices to create modern, responsive websites that look great and perform exceptionally well.

Our GOTO tech for websites this year.

…with everything you need to maintain your website easily, manage your content effortlessly, and market your website efficiently.
Platform

Storyblok, Strapi, Drupal, WordPress, Acquia DXP

Front-end

ReactJS, NextJS, Gatsby

Back-end

NodeJS, Typescript, Laravel

CSS

SASS, Less, Tailwind

Databases

MySQL, PostgreSQL, ElasticSearch, Apache Solr

SCM

Gitlab, Github

CI/CD

GitLab Pipeline with SAST, Jenkins

Performance metrics

Lighthouse, SEMRush, GTMetrix

Project management

Gitlab, Altasian, Jira, Asana

CRM

Hubspot, Zoho, Salesforce

Communication

Klaviyo, Mailchimp, Chatwoot

Analytics

Google Analytics, MixPanel

A/B testing

Google Optimize

Platform

AWS, Azure

Serverless

Lambda

Hosting

Vercel, AWS, Azure, Acquia and Pantheon

Media management

Imgix, Cloudinary

CDN

Cloudfront, Cloudflare

WAF

Sucuri, Cloudflare, AWS WAF

Site monitoring

Cloudwatch, Site24x7

TESTIMONIALS

We build lasting relationships.

At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.

And our clients trust us with doing a great job for them.
Mukesh Kumar
Mukesh Kumar
CTO
Goa Institute of Management

Focalworks’ proficiency in developing websites has enabled us to establish a vibrant online existence.

The recently launched website proficiently highlights GIM’s programmes for potential students, simplifying their search for courses, instructors, and campus activities.

We strongly endorse their services to those in need of dependable website development.

Dr. Scott Bublitz, PhD.
Dr. Scott Bublitz, PhD.
Founder,
Exam Design Inc.

I have worked with Focalworks for over 10 years and I can’t say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.

I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company’s inception, I was able to sell the platform to the world’s largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software’s success.

After the success I’ve had with Focalworks, it’s doubtful that I’ll ever use another software team.

Abhijit Joshi
Abhijit Joshi
Head – Global Solutions Hub
Sewells-MSXI

Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.

Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.

I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.

Bruce Haghighat
Bruce Haghighat
CEO
Octane Learning

Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.

Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.

They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.

Jonathan Davis
Jonathan Davis
Founder
Trualta Care Network

As a non-technical founder, Focalworks has been a great partner.

I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.

We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!

Malinda Sanna
Malinda Sanna
Founder & CEO
SPARK Ideas LLC

I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.

Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.

Whatever you dream, Focalworks will find a way to make it happen!

Sangram Sengupta
Sangram Sengupta
Founding Partner
M&C Saatchi Singapore

M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.

They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.

Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.

It has been a pleasure working with them and I simply cannot recommend them highly enough.

Adam Greene
Adam Greene
CTO
Peloton Document Solutions

Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.

Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.

Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.

Kenneth Tan
Kenneth Tan
Corporate director of technology
Nexus Global

It has been over a decade of working with Focalworks.

I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.

I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”

Focalworks is truly a development partner and together we have successfully delivered multiple projects.

You’ll love working with us.

We’ll ensure that your website looks great and stands out from the competition. We’ll empower you to manage your website content seamlessly and easily. And we’ll optimise your website for speed and performance, ensuring that your website loads fast and delivers a fantastic user experience on all devices.

Ready to build an awesome website?
We can help.

FAQ

What sets Focalworks apart as a company for web development services?

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What is the difference between custom website development and templates?

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How do I know if a custom website is the right choice for my business?

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How do you approach custom website development differently?

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How can your website development services help my business grow online?

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How can Focalworks improve my website’s performance?

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Can Focalworks handle both website design and development?

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What makes Focalworks the best choice for web development services in India?

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Can you build e-commerce websites as part of your web development services?

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Do you build websites that support business growth and scaling?

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How long does it typically take to complete a web development project?

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Can Focalworks redesign an existing website to improve its performance?

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How do you ensure the security of the websites you develop?

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Can you maintain and update my website after it’s launched?

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What if my website needs to have a specific feature or tool?

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