Case Studies

your commerce

Compelling commerce experience, built using modern stacks – fast, responsive, secure and future-ready.

Whether you are building a B2B commerce platform, a retailer who needs a B2C or O2O commerce solution, or a brand looking to go D2C, we understand your needs and combine powerful commerce platforms and best-of-breed apps, with headless, composable, and custom solutions as necessary, to help you stay ahead of your competition.

Stop the guesswork!

The online commerce technology ecosystem can be confusing. How does one determine the right e-commerce platform and find the right e-commerce solution partners that will allow you to reach your desired business goals in a timely manner and within a budget?

At Focalworks, we leverage our solid software engineering chops and modern, best-fit e-commerce platforms and tooling, so you can get started quickly, scale easily, and make the most of your e-commerce website development and other commerce initiatives.

Best of breed e-commerce tools to set up a high-quality storefront, with whatever bells and whistles you may need to sell, merchandise, and reach your customers.

Marketing Automation

Klaviyo | Mixpanel | Segment | Chatwoot

SEM & Social Marketing

Interakt | Meta Business Suite | Google Shopping

Product Information Management

Pimcore | Akeneo


Vue Storefront | Shogun | Custom

Headless CMS

Acquia | Storyblok | Strapi

Search & Personalisation



VMixpanel | Google Analytics

Marketing Automation

Klaviyo | Mixpanel | Segment | Chatwoot

SEM & Social Marketing

Interakt | Meta Business Suite | Google Shopping

Product Information Management

Pimcore | Akeneo


Vue Storefront | Shogun | Custom

Headless CMS

Acquia | Storyblok | Strapi

Search & Personalisation



Mixpanel | Google Analytics | Looker Studio

We help you
with a complete
commerce solution

Our solutions come packed with powerful features that are designed to make it easy for you to manage your online store. So, whether you’re just starting out or an established online seller, our commerce solutions can help you succeed.

We understand that each business is unique, and that's why we offer a personalised approach to building your e-commerce platform. Our team of experienced commerce specialists will work with you to understand your business needs, brand identity, and target audience, to create a solution that is tailored to your specific requirements.

With all the features you need

Be it inventory management, order tracking, payment processing, or shipping, we got you covered. And with intuitive interfaces and easy-to-use tools, you’ll be up and running in no time.


Seamless experiences on the web and mobile to increase brand stickiness and strengthen customer engagement

Marketing Automation​

Streamline marketing efforts, improve customer engagement, and ultimately drive more sales



Search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers

Social / SEM

Social / SEM

Drive traffic by reaching potential customers via search engines and on social platforms where they are most active


Streamline product data, improve workflows, manage omnichannel publishing, and accelerate time to market


Analytics provide valuable insights into customer behaviour, sales performance, and marketing effectiveness

Headless CMS

Headless CMS

A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront

Apps & Integrations

Apps & Integrations

Seamlessly integrate best-of-breed SaaS services such as payments, logistics, and loyalty, tailored to your specific business needs

And the services that make a difference

Get up and running a successful commerce venture, scale up your commerce operations, remove bottlenecks, and alleviate pain points towards maximising your business potential.

Custom UI & UX Design

Our design approach ensures that your commerce platform reflects your brand DNA and delivers a delightful experience for your customers.

Merchandising & Campaigns

Utilise data-driven insights and customer segmentation to enhance your marketing strategies with our suite of promotional apps and tactics, including banner ads, upsell/cross-sell offers, personalised recommendations, and intuitive product discovery tools.

Analytics & Marketing Automation​

Generate data-driven, actionable insights, to drive personalisation, targeted campaigns, product merchandising, and marketing automation.

KPI & System Dashboards

Track, monitor and improve various key metrics and operational parameters – orders and returns data, customer LTV and other revenue metrics, customer acquisitions and retentions, etc.

Performance Optimisation

Improve key performance parameters for customer delight and SEO gains – fast Loading, higher conversion rates, and lower bounce rates.

Social Selling & Marketplaces

Tools, integrations and strategies to sell on social platforms and marketplaces – Whatsapp, Facebook, Instagram, Google Shopping, Amazon, Flipkart, etc.

We can also help with industry specific solutions for your business.

Don't let the complexities of e-commerce development hold you back.

We offer flexible
engagement models.

Fixed Price
Time and Material
Monthly Retainer


We build lasting relationships.

At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.

And our clients trust us with doing a great job for them.
Nihir Sheth
Nihir Sheth

Focalworks has been instrumental in facilitating the growth of SplitSecondPix from its inception as a startup to an established entity in its industry.

Our transition from Opencart as an e-commerce platform for the digital delivery of media to a custom solution developed by Focalworks in 2017 has significantly enhanced the user experience for our customers, offering a clean user interface and a robust architecture.

The team's expertise and innovative approach to our needs have been invaluable in supporting our expanding IT requirements.
Malinda Sanna
Malinda Sanna
Founder & CEO

I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.

Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.

Whatever you dream, Focalworks will find a way to make it happen!

Jonathan Davis
Jonathan Davis
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.

I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.

We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Dr. Scott Bublitz, PhD.
Dr. Scott Bublitz, PhD.
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can't say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.

I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.

After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Sanjayan Nair
Sanjayan Nair
Chief Executive Officer
Ambab Infotech Pvt Ltd.

We have been ecosystem partners with Focalworks since 2020 and have received outstanding technology delivered whenever we have outsourced our e-commerce projects to them.

They have delivered seamlessly with good quality practice and ensure customer success.

We continue to associate closely across tech stacks for mutual synergy.

Abhijit Joshi
Abhijit Joshi
Head – Global Solutions Hub
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.

Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.

I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Bruce Haghighat
Bruce Haghighat
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.

Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.

They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Sangram Sengupta
Sangram Sengupta
Founding Partner
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.

They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.

Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.

It has been a pleasure working with them and I simply cannot recommend them highly enough.
Adam Greene
Adam Greene
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.

Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.

Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Kenneth Tan
Kenneth Tan
Corporate director of technology
Nexus Global
It has been over a decade of working with Focalworks.

I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.

I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”

Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Saif Ahmad
Saif Ahmad
Chief Technology Officer
Quara Holding

Our team has been working with Focalworks for more than 2 years.

Focalworks has been our key offshore development partner and has consistently provided us with skilled professionals.

Even in crunch situations, they have helped us scale our teams and augment them with key resources. Their professionalism, turn-around time, and cooperation are commendable.

The Focalworks team is a great partner and has my highest recommendation.

Make your commerce smart and future ready

Is your commerce growth stifled or stagnant? Sell more and sell better with the right commerce solution.
Need a comprehensive commerce solution for your brand?
We can help.


Some common challenges in e-commerce website development include managing inventory, improving website performance, and reducing cart abandonment rates. These challenges can be addressed through the use of inventory management software, optimising website speed and functionality, and improving the checkout process.

SEO is important in e-commerce website development because it can improve search engine rankings, increase website traffic, and improve the customer experience. Properly optimising product pages and metadata can improve visibility and increase sales.

Social proof, such as customer reviews and ratings, can be used in e-commerce website development to increase customer trust and confidence in the products and services offered. This can improve conversion rates and drive sales.

Payment processing is important in e-commerce website development because it directly impacts the customer experience and can impact the security of customer data. Offering multiple payment options, such as credit cards, PayPal, and Apple Pay, can improve customer convenience and increase sales.

PIM is a system used to manage product information, such as descriptions, images, and pricing, on e-commerce websites. It can improve efficiency, reduce errors, and ensure consistency across all channels.

AI can be used in e-commerce to provide automated customer service, such as chatbots, and to analyse customer data to provide more personalised support. This can improve the customer experience and reduce the workload for customer service representatives.

UX design is important in e-commerce website development because it directly impacts the customer experience. A well-designed website can improve navigation, reduce friction in the checkout process, and increase customer satisfaction and loyalty.

Personalisation can be used in e-commerce website development to provide customised product recommendations, personalised marketing messages, and tailored customer experiences. This can improve customer satisfaction and increase sales.

Customer reviews can be used in e-commerce website development to provide social proof and increase customer trust in the products and services offered. Positive reviews can also improve search engine optimisation (SEO) and increase conversion rates.

Omnichannel commerce is a customer-centric approach to e-commerce website development that provides a seamless shopping experience across multiple channels, such as in-store, online, and mobile. Multi-channel commerce, on the other hand, focuses on providing customers with multiple channels to make purchases.

Some common mistakes to avoid in e-commerce website development include neglecting website security, having a complicated checkout process, using low-quality product images, and failing to provide clear and concise product descriptions. These mistakes can result in poor customer experience and decreased sales.

Some emerging technologies that could impact e-commerce website development in the future include blockchain, voice search, augmented / virtual reality and Internet of Things (IoT) devices. These technologies have the potential to revolutionise the way customers shop online and the way businesses manage their e-commerce operations.

Website security is important in e-commerce website development to protect customer data and prevent fraud. Implementing security measures such as SSL encryption, firewalls, and two-factor authentication can improve customer trust and confidence in the website.

Social media can be used in e-commerce website development to promote products and services, engage with customers, and drive traffic to the website. Integrating social media channels with the website can improve the overall customer experience and increase brand awareness.

AI can be used in e-commerce website development to provide personalised product recommendations to customers, optimise search results, and analyse customer behaviour to improve the customer experience.

Headless commerce is a decoupled approach to e-commerce website development where the front end (the website) and the back end (the commerce engine) are separated. This allows for greater flexibility and customisation of the front end without affecting the back end, which can improve website performance and scalability.

A successful e-commerce platform should have features such as an easy-to-use interface, secure payment gateways, search functionality, mobile optimisation, social media integration, customer reviews, and a fast and reliable checkout process. These features can help provide a seamless and efficient shopping experience for customers.

To choose the right e-commerce website developer for your business, consider factors such as their experience and portfolio, their understanding of your business needs, their pricing and timeline, and their ability to provide ongoing support and maintenance. It’s also important to ensure that they follow SEO best practices to help improve the visibility and ranking of your website on search engines.

Some common challenges in e-commerce website development include ensuring the security of customer data, optimising the website for mobile devices, integrating with third-party systems, and providing a seamless user experience. These challenges can be overcome by working with an experienced development team, using secure technology, testing the website thoroughly, and staying up to date with the latest trends and innovations in e-commerce.

Chatbots can be used in e-commerce website development to provide real-time customer support, answer frequently asked questions, and assist customers with their shopping experience.

VR/AR can be used in e-commerce website development to provide customers with a more immersive shopping experience, allowing them to see how products would look and feel in real life before making a purchase.

Mobile optimisation is important in e-commerce website development because a large percentage of customers use mobile devices to browse and shop online. A mobile-responsive website can improve the customer experience and increase sales.

Data analytics can be used in e-commerce website development to track customer behaviour, analyse sales trends, and identify opportunities for growth and improvement. This information can be used to optimise the customer experience and improve business performance.

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Highly Performance Storefronts

Vue Storefront | Shogun

A high-quality storefront is essential for businesses looking to provide a positive user experience and drive sales.

In today's fast-paced digital world, customers expect websites and app screens to load quickly, ideally under three seconds. Separating the storefront from the commerce backend allows businesses to use leaner, high-performance frontend technologies to build storefronts that are blazing fast and optimised for mobile devices, with a responsive design that adjusts to different screen sizes.

Moreover, the separation of the storefront from the commerce backend also enables businesses to build multiple storefronts such as websites, PWAs, or mobile apps, on a common commerce platform.

Build multiple storefronts on a common commerce platform and expand your reach.

Headless CMS

Headless CMS

Acquia | Storyblok | Strapi

A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront.

This provides more flexibility to businesses to easily manage and update their marketing content in one central location, and deliver this content to customers on multiple channels, such as mobile apps, social media, and chatbots. This can save time and resources, and create a cleaner separation between the various teams or roles.

Go headless. Deliver highly-personalised content to your customers across all your sales channels.

Social / SEM

SEM / Social Marketing

Interakt | Meta Business Suite | Google Shopping

Search Engine Marketing (SEM) and social media marketing allow businesses to drive traffic to their website by reaching potential customers on online platforms where they are most active.

SEM allows businesses to place targeted ads in front of potential customers who are actively searching for products or services that they offer. By bidding on relevant keywords and creating high-quality ads, businesses can increase their visibility in search engine results pages (SERPs) and drive traffic to their website. This can be especially effective for e-commerce businesses that offer a wide range of products and want to reach customers who are actively searching for those products.

Social media marketing is also critical in e-commerce because it allows businesses to connect with potential customers on platforms where they are spending a significant amount of their time online. By creating engaging content, running targeted ads, and building a strong social media presence, businesses can increase their brand awareness, reach new customers, and drive traffic to their websites. Additionally, social media platforms like Facebook and Instagram offer powerful targeting options that allow businesses to reach highly specific audiences based on factors such as age, location, interests, and behaviours.

Don't miss out on potential customers searching for your products or services online.


Search & Personalisation


In e-commerce, search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers. By providing relevant search results and product recommendations, businesses can increase sales and build stronger customer relationships.

"43% of shoppers on retail websites go directly to the search bar. Yet only 38% of retailers have the ability to merchandise and optimise outcomes using the search"

- According to Forrester Research (“Must have E-Commerce features – Roadmap: The Retail E-Commerce Playbook”)

"After implementing search personalization, Decathlon’s team saw a 36% increase in click-through rate and 50% increase in conversion rate."

- Algolia Decathlon Singapore case study

By implementing a robust search engine on their website, businesses can ensure that customers can easily navigate their product catalogue and find items that meet their needs. Well-designed search functionality can enhance customer satisfaction, boost conversion rates, and reduce the likelihood of customers leaving the website due to frustration.

And by leveraging customer data such as browsing and purchase history, businesses can deliver personalised marketing messages and product recommendations tailored to the preferences and interests of individual customers. This approach can increase customer engagement, drive conversions, and foster long-term loyalty.

Looking to enhance your e-commerce search experience and boost customer satisfaction?

Marketing Automation

Klaviyo | Mixpanel | Segment | Chatwoot

Marketing automation is of critical importance in e-commerce because it helps businesses to streamline their marketing efforts, improve their customer engagement, and ultimately drive more sales.

One of the key benefits of marketing automation is that it helps brands build stronger relationships with their customers, by allowing for prompt responses and more personalised communication and messaging.

Marketing automation can also help businesses improve their lead generation and lead nurturing efforts. By using marketing automation businesses can identify the most promising prospects and focus their efforts on converting those leads into customers.

Marketing automation can also help e-commerce businesses looking to optimise their marketing campaigns. It does this by offering detailed analytics and reporting on campaign performance. By tracking key metrics such as open rates, click-through rates, and conversion rates, businesses can evaluate the effectiveness of their campaigns.

Ready to take your e-commerce business to the next level with marketing automation?

Product Information Management

Pimcore | Akeneo

Streamline your product data, improve your workflows, manage multichannel publishing, and accelerate your time to market.

Product information management solutions (PIMs) offer a range of powerful features that make it easy for you to manage all your product information in one place. With PIMs, you can create and edit product descriptions, manage complex pricing and localisations, and much more. Furthermore, a high-quality PIM solution scales with your needs, whether you're managing a small product catalogue or a large and complex one.

Ready to streamline your product data and improve your time to market?


Mixpanel | Google Analytics

Analytics are critical in e-commerce because they provide valuable insights into customer behaviour, sales performance, and marketing effectiveness. By collecting and analysing data, businesses can make data-driven decisions to improve their operations, optimise their marketing strategies, and drive sales.

Take control of your e-commerce strategy - use analytics to identify trends, optimise your marketing, and improve customer retention.