The largest knitwear brand in India
Rupa, the largest knitwear brand in the country, wanted to revamp their existing e-commerce portal to improve reach and customer conversion.
Compelling commerce experience, built using modern stacks – fast, responsive, secure and future-ready
Whether you are building a B2B commerce platform, a retailer who needs a B2C or O2O commerce solution, or a brand looking to go D2C, we understand your needs and combine powerful commerce platforms and best-of-breed apps, with headless, composable, and custom solutions as necessary, to help you stay ahead of your competition.
Stop the guesswork!
The online commerce technology ecosystem can be confusing. How does one determine the right e-commerce platform and find the right e-commerce solution partners that will allow you to reach your desired business goals in a timely manner and within a budget?
At Focalworks, we leverage our solid software engineering chops and modern, best-fit e-commerce platforms and tooling, so you can get started quickly, scale easily, and make the most of your e-commerce website development and other commerce initiatives.
Best of breed e-commerce tools to set up a high-quality storefront, with whatever bells and whistles you may need to sell, merchandise, and reach your customers.
Magento | Shopify | WooCommerce
Klaviyo | Mixpanel | Segment | Chatwoot
SEM & Social Marketing
Interakt | Meta Business Suite | Google Shopping
Product Information Management
Pimcore | Akeneo
Vue Storefront | Shogun | Custom
Acquia | Storyblok | Strapi
Search & Personalisation
VMixpanel | Google Analytics
We help you
with a complete
We understand that each business is unique, and that's why we offer a personalised approach to building your e-commerce platform. Our team of experienced commerce specialists will work with you to understand your business needs, brand identity, and target audience, to create a solution that is tailored to your specific requirements.
With all the features you need
Seamless experiences on web and mobile to increase brand stickiness and strengthen custoner engagement
Streamline marketing efforts, improve customer engagement, and ultimately drive more sales
Search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers
Social / SEM
Drive traffic by reaching potential customers via search engines and on social platforms where they are most active
Streamline product data, improve workflows, manage omnichannel publishing, and accelerate time to market
Analytics provide valuable insights into customer behaviour, sales performance, and marketing effectiveness
A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront
Apps & Integrations
Seamlessly integrate best-of-breed SaaS services such as payments, logistics, loyalty, tailored to your specific business needs
We can also help with industry specific solutions for your business.
All the features of our typical commerce solution, plus some that are specific to the needs of a B2B commerce operation.
Custom pricing and quoting
B2B companies engage in pricing and term negotiations with their customers, and therefore, require a B2B commerce solution capable of handling custom pricing and quotes. This could include volume discounts, contract pricing, or other pricing structures.
Multiple payment options
B2B transactions often involve complex payment processes, so a B2B commerce solution should support multiple payment options such as credit terms, purchase orders, ACH payments, and wire transfers.
Catalog and inventory management
B2B companies typically have large product catalogs and inventory, so a B2B commerce solution should provide robust catalog and inventory management capabilities to ensure accurate product information and availability.
Order management and fulfilment
B2B orders often require additional processing and fulfilment steps such as custom assembly, kit building, and shipping to multiple locations. A B2B commerce solution should provide order management and fulfilment tools to manage these complex workflows.
Advanced customer account management
B2B customers often have unique account requirements such as approval workflows, purchase order history, and custom pricing. A B2B commerce solution should provide tools to manage customer accounts and enable self-service.
Custom integration with back-end systems
B2B commerce solutions often needs to integrate with back-end systems such as ERP, CRM, and inventory management systems. A B2B commerce solution should provide robust integration capabilities to ensure seamless data exchange between systems.
And services that help
Custom UI & UX Design
Merchandising & Campaigns
Analytics & Marketing Automation
KPI & System Dashboards
Social Selling & Marketplaces
Don't let the complexities of e-commerce development hold you back.
We offer flexible
Time and Material
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
Exam Design Inc.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies.
Within 5 years of the company’s inception, I was able to sell the platform to the world’s largest testing company who still uses it to manage the test content for the largest certification programs in the world.
During the acquisition process, Focalworks was highlighted as one of the key contributors to the software’s success.
After the success I’ve had with Focalworks, it’s doubtful that I’ll ever use another software team.
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership. Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner. Focalworks was able to staff our projects with qualified professionals and has provided a steady team since.
On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed. They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner. I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward. Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new. Whatever you dream, Focalworks will find a way to make it happen!
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business. Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations. Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage.
It has been over a decade of working with Focalworks. I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.” Focalworks is truly a development partner and together we have successfully delivered multiple projects
Make your commerce smart and future ready
Need a reliable development partner for your next technology initiative?
We can help.
What are some common challenges in e-commerce website development and how can they be addressed?
Some common challenges in e-commerce website development include managing inventory, improving website performance, and reducing cart abandonment rates. These challenges can be addressed through the use of inventory management software, optimising website speed and functionality, and improving the checkout process.
What is the role of search engine optimisation (SEO) in e-commerce website development?
SEO is important in e-commerce website development because it can improve search engine rankings, increase website traffic, and improve the customer experience. Properly optimising product pages and metadata can improve visibility and increase sales.
How can social proof be used in e-commerce website development?
Social proof, such as customer reviews and ratings, can be used in e-commerce website development to increase customer trust and confidence in the products and services offered. This can improve conversion rates and drive sales.
What is the importance of payment processing in e-commerce website development?
Payment processing is important in e-commerce website development because it directly impacts the customer experience and can impact the security of customer data. Offering multiple payment options, such as credit cards, PayPal, and Apple Pay, can improve customer convenience and increase sales.
What is the role of product information management (PIM) in e-commerce website development?
PIM is a system used to manage product information, such as descriptions, images, and pricing, on e-commerce websites. It can improve efficiency, reduce errors, and ensure consistency across all channels.
How can artificial intelligence (AI) be used to improve customer service in e-commerce?
AI can be used in e-commerce to provide automated customer service, such as chatbots, and to analyse customer data to provide more personalised support. This can improve the customer experience and reduce the workload for customer service representatives.
What is the importance of user experience (UX) design in e-commerce website development?
UX design is important in e-commerce website development because it directly impacts the customer experience. A well-designed website can improve navigation, reduce friction in the checkout process, and increase customer satisfaction and loyalty.
How can personalisation be used in e-commerce website development?
Personalisation can be used in e-commerce website development to provide customised product recommendations, personalised marketing messages, and tailored customer experiences. This can improve customer satisfaction and increase sales.
What is the role of customer reviews in e-commerce website development?
Customer reviews can be used in e-commerce website development to provide social proof and increase customer trust in the products and services offered. Positive reviews can also improve search engine optimisation (SEO) and increase conversion rates.
What is omnichannel commerce and how does it differ from multi-channel commerce?
Omnichannel commerce is a customer-centric approach to e-commerce website development that provides a seamless shopping experience across multiple channels, such as in-store, online, and mobile. Multi-channel commerce, on the other hand, focuses on providing customers with multiple channels to make purchases.
What are some common mistakes to avoid in e-commerce website development?
Some common mistakes to avoid in e-commerce website development include neglecting website security, having a complicated checkout process, using low-quality product images, and failing to provide clear and concise product descriptions. These mistakes can result in poor customer experience and decreased sales.
What are some emerging technologies that could impact e-commerce website development in the future?
Some emerging technologies that could impact e-commerce website development in the future include blockchain, voice search, augmented / virtual reality and Internet of Things (IoT) devices. These technologies have the potential to revolutionise the way customers shop online and the way businesses manage their e-commerce operations.
What is the importance of website security in e-commerce website development?
Website security is important in e-commerce website development to protect customer data and prevent fraud. Implementing security measures such as SSL encryption, firewalls, and two-factor authentication can improve customer trust and confidence in the website.
What is the role of social media in e-commerce website development?
Social media can be used in e-commerce website development to promote products and services, engage with customers, and drive traffic to the website. Integrating social media channels with the website can improve the overall customer experience and increase brand awareness.
How can artificial intelligence (AI) be used in e-commerce website development?
AI can be used in e-commerce website development to provide personalised product recommendations to customers, optimise search results, and analyse customer behaviour to improve the customer experience.
What is headless commerce and how does it differ from traditional e-commerce solutions?
Headless commerce is a decoupled approach to e-commerce website development where the front end (the website) and the back end (the commerce engine) are separated. This allows for greater flexibility and customisation of the front end without affecting the back end, which can improve website performance and scalability.
What are the key features of a successful e-commerce platform?
A successful e-commerce platform should have features such as an easy-to-use interface, secure payment gateways, search functionality, mobile optimisation, social media integration, customer reviews, and a fast and reliable checkout process. These features can help provide a seamless and efficient shopping experience for customers.
How to choose the right e-commerce website developer for your business?
To choose the right e-commerce website developer for your business, consider factors such as their experience and portfolio, their understanding of your business needs, their pricing and timeline, and their ability to provide ongoing support and maintenance. It’s also important to ensure that they follow SEO best practices to help improve the visibility and ranking of your website on search engines.
What are the common challenges in e-commerce website development and how to overcome them?
Some common challenges in e-commerce website development include ensuring the security of customer data, optimising the website for mobile devices, integrating with third-party systems, and providing a seamless user experience. These challenges can be overcome by working with an experienced development team, using secure technology, testing the website thoroughly, and staying up to date with the latest trends and innovations in e-commerce.
What is the role of chatbots in e-commerce website development?
Chatbots can be used in e-commerce website development to provide real-time customer support, answer frequently asked questions, and assist customers with their shopping experience.
How can virtual and augmented reality (VR/AR) be used in e-commerce website development?
VR/AR can be used in e-commerce website development to provide customers with a more immersive shopping experience, allowing them to see how products would look and feel in real life before making a purchase.
What is the importance of mobile optimisation in e-commerce website development?
Mobile optimisation is important in e-commerce website development because a large percentage of customers use mobile devices to browse and shop online. A mobile-responsive website can improve the customer experience and increase sales.
How can data analytics be used in e-commerce website development?
Data analytics can be used in e-commerce website development to track customer behaviour, analyse sales trends, and identify opportunities for growth and improvement. This information can be used to optimise the customer experience and improve business performance.