Commerce
Built Smart
We have 16+ years of solid software engineering and complex problem-solving expertise. We help you build, manage, and scale your e-commerce business
your commerce initiatives?
Case Studies
Delivering Sustainable Innovation
#MERN, #digitaltransformation, #sustainability
Bringing Unmatched Comfort Online
#magento, #commerce, #innovation
Weaving Imagination into Reality
#magento, #commerce, #scalability
From Start to Finish, Capturing Every Stride
#laravel, #commerce, #high-performance
Simplifying Loyalty and Rewards Management in Retail Health
#MERN, #customsoftware, #gamechanger
Browsing to Better Sleep
#magento, #commerce, #innovation
Helping You Find Your Perfect Frames Online
#magento, #commerce, #innovation
Explore Fashion Forward Essentials
#magento, #commerce, #innovation
Unlock your
commerce potential.
Whether you are building a B2B commerce platform, a retailer who needs a B2C or O2O commerce solution, or a brand looking to go D2C, we combine powerful commerce platforms and best-of-breed apps with headless, composable, and custom solutions to help you stay ahead.
Stop the guesswork!
How do you determine the right e-commerce platform and find the right e-commerce solution partners so you can reach your business goals on time and within budget?
At Focalworks, we leverage our solid software engineering expertise—and our best-fit e-commerce platforms and tooling—to help you get started quickly, scale easily, and make the most of your commerce initiatives.
Best of breed e-commerce tools to set up a quality storefront with all the the bells and whistles you need to sell, merchandise, and reach your customers
Marketing Automation
- Klaviyo
- Mixpanel
- Segment
- Chatwoot
SEM and Social Marketing
- Interakt
- Meta Business Suite
- Google Shopping
Product Information Management
- Pimcore
- Akeneo
Storefront
- Vue Storefront
- Shogun
- Custom
Headless CMS
- Acquia
- Storyblok
- Strapi
Search and Personalisation
AlgoliaAnalytics
- VMixpanel
- Google Analytics
Marketing Automation
- Klaviyo
- Mixpanel
- Segment
- Chatwoot
SEM & Social Marketing
- Interakt
- Meta Business Suite
- Google Shopping
Product Information Management
- Pimcore
- Akeneo
Storefront
- Vue Storefront
- Shogun
- Custom
Headless CMS
- Acquia
- Storyblok
- Strapi
Search & Personalisation
- Algolia
Analytics
- Mixpanel
- Google Analytics
- Looker Studio
A complete
commerce solution
We understand that each business is unique. Whether you’re just starting out or you’re an established online seller, our team of commerce specialists will work with you to understand your business needs, brand identity, and target audience. We’ll create a solution that is perfectly tailored to your requirements.
All the features you need
Storefronts
Seamless experiences on the web and mobile to increase brand stickiness and strengthen customer engagement
Marketing Automation
Streamline marketing efforts and improve customer engagement to drive more sales
Personalisation
Search and personalisation play a vital role in delivering a tailored and meaningful shopping experience to customers
Social / SEM
Drive traffic by reaching potential customers via search engines and on social platforms where they are most active
PIM
Streamline product data, improve workflows, manage omnichannel publishing, and accelerate time to market
Analytics
Analytics provide valuable insights into customer behaviour, sales performance, and marketing effectiveness
Headless CMS
A headless Content Management System (CMS) allows for easy separation of marketing content from the core commerce backend and also the storefront
Apps and Integrations
The services that make a difference
Custom UI & UX Design
Merchandising and Campaigns
Analytics and Marketing Automation
KPI and System Dashboards
Performance Optimisation
Social Selling and Marketplaces
We can also help with industry specific solutions for your business.
All the features of our typical commerce solution, plus features specific to the needs of a B2B commerce operation.
Custom pricing and quoting
B2B companies engage in pricing and term negotiations with their customers, and so require a B2B commerce solution capable of handling custom pricing and quotes. This could include volume discounts, contract pricing, or other pricing structures.
Multiple payment options
B2B transactions often involve complex payment processes—so a B2B commerce solution should support multiple payment options such as credit terms, purchase orders, ACH payments, and wire transfers.
Catalog and inventory management
B2B companies typically have large product catalogs and inventory, so a B2B commerce solution should provide robust catalog and inventory management capabilities to ensure accurate product information and availability.
Order management and fulfilment
B2B orders often require additional processing and fulfilment steps such as custom assembly, kit building, and shipping to multiple locations. A B2B commerce solution should provide order management and fulfilment tools to manage these complex workflows.
Advanced customer account management
B2B customers often have unique account requirements such as approval workflows, purchase order history, and custom pricing. A B2B commerce solution should provide tools to manage customer accounts and enable self-service.
Custom integration with back-end systems
B2B commerce solutions often need to integrate with back-end systems such as ERP, CRM, and inventory management systems. A B2B commerce solution should provide robust integration capabilities to ensure seamless data exchange between systems.
All the features of our typical commerce solution, plus features designed to enable traditional brick-and-mortar retailers to expand their business into the online space.
In-store pickup and delivery options
Customers should have the option to order online and pick up their purchase in-store—or to have their purchase delivered from a nearby physical store.
Store locator
Display a store locator on your e-commerce site to help customers find nearby physical stores.
Multi-channel inventory management
Manage inventory across all channels including in-store and online.
Multi-channel order management
Manage orders across all channels including online and in-store.
POS integration
Integrate your e-commerce site with POS systems to streamline sales and inventory management processes.
Multi-channel loyalty and rewards programs
Online scheduling and appointments
Allow customers to schedule appointments or consultations with in-store associates online.
An O2O e-commerce solution must provide a seamless experience for customers across all channels while providing the necessary tools for businesses to manage the challenges of running hybrid online and in-store operations.
All the features of our typical commerce solution, plus many that are unique to the needs of a wholesale commerce operation.
Custom pricing and quoting
Offer custom pricing and quoting for bulk orders including volume discounts and tiered pricing.
Customer segmentation and volume-based dynamic pricing
Segment customers and offer pricing tiers based on purchase volume and other criteria.
Minimum order quantities and order rules
Set minimum order quantities and other order rules to ensure that wholesale orders meet certain criteria.
Multi-channel customer engagement
Support orders from multiple channels—online, phone, email, and other channels.
Customisable order forms
Create custom order forms tailored to the needs of each customer or order type.
Customer-specific payment and credit terms
Offer flexible payment and credit terms for wholesale customers such as net 30 or net 60.
Customisable catalogs and price lists
Create customised catalogs and price lists for different customers or customer segments.
Integration with back-end systems
Integrate your e-commerce site with back-end systems such as ERP, CRM, and accounting systems to streamline business processes and improve efficiency.
A wholesale e-commerce solution is designed to meet the unique needs of businesses that sell products in bulk to other businesses or retailers. The solution should provide a seamless experience for wholesale customers while also providing the necessary tools for businesses to manage and grow their wholesale operations.
All the features of our typical commerce solution, plus features to fulfil the needs of brands wishing to run multiple storefronts more efficiently.
Multi-store management
Create and manage multiple storefronts within a single platform. Each storefront can have its own branding, products, and pricing.
Centralised product catalog
Manage a centralised product catalog that can be shared across all storefronts or customised for each storefront.
Multi-currency and multi-language support
Support multiple currencies and languages across all storefronts if they cater to different geographies.
Customisable storefront templates
Customise storefront templates to reflect each storefront’s unique branding and design.
Advanced user access control
Control user access and permissions for each storefront.
Unified order and inventory management
Manage orders and inventory across all storefronts from a centralised location.
Consolidated analytics and reporting
Track sales, traffic, and other key metrics across storefronts.
A multi-storefront e-commerce solution is designed to support multiple storefronts or online shops within a single platform. The solution should provide ease of management of the various storefronts, providing the necessary tools for businesses to scale.
All the features of our typical commerce solution, plus customer-centric features specific to fashion.
Shop the look
“Shop the look” allows you to create lookbooks (shoppable looks) for your customers, which help them see your products in action and make it easy to add multiple items to their cart with a single click.
Suggested matching accessories
Mapping related product accessories within your product catalog encourages customers to purchase more.
Size charts
Give your customers the confidence that they will receive the right products from your store.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers. They provide a closer view of products so they are encouraged to “pull the trigger” sooner.
Try it at home
Allow your customers to select from a range of products that you make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is finalised or released once they purchase or return the item.
Virtual Try-On
Virtual Try-On enhances the customer experience by allowing them to virtually “try on” products before making a purchase. This innovative feature uses augmented reality to enable customers to visualise how a fashion product will look on them, promoting confidence in their buying decisions.
All the features of our typical commerce solution, plus features specific to eyewear.
Shop the look
“Shop the look” allows you to create lookbooks (shoppable looks) for your customers, which help them see your products in action and make it easy to add multiple items to their cart with a single click.
Virtual consultations
Provide your customers the facility to schedule virtual consultations with product specialists, which may result in purchases based on specialist recommendations and customer preferences. You may direct customers to buy these online or pick them up from one of your retail stores.
Try it at home
Allow your customers to select from a range of products that you make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is finalised or released once they purchase or return the item.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers. They provide a closer view of products so they are encouraged to “pull the trigger” sooner.
Frame sizing
Give your customers the confidence that they will receive the right products from your store.
Online appointment booking
Facilitate booking for a checkup or assisted purchase.
All the features of our typical commerce solution, plus customer-centric features specific to home decor.
Product visualisers and visual try-it
Enable your customers to configure and customise a product as per their preferences. Offer an augmented-reality feature using which they can place the product virtually in their own room for a real-time glimpse of what it will eventually look like.
Virtual consultations
Provide your customers the facility to schedule virtual consultations with product specialists, which may result in purchases based on specialist recommendations and customer preferences. You may direct customers to buy these online or pick them up from one of your retail stores.
Pick up in-store
Offer customers the option to purchase items online and collect them from one of your retail stores, based on convenience and where they are located.
All the features of our typical commerce solution, plus customer-centric features specific to jewellery.
Jewellery customiser
Offer customers the ability to use product facets such as size, metal, stone, and diamond—with further options of cut, colour, and clarity—to build their own ring and place an order for a fully customised product.
Virtual try-on
Enable customers to try on your jewellery products using augmented reality.
Online appointment booking
Provide your customers the option to avail the services of a consultant through a scheduled appointment for a virtual or an in-person session.
Product videos and 360s
Product videos and 360s are a great way to create a differentiated experience for your customers. They provide a closer view of products so they are encouraged to “pull the trigger” sooner.
Pick up in-store
Offer customers the option to purchase items online and collect them from one of your retail stores, based on convenience and where they are located.
Buy now, pay later
Provide customers the option to buy products on EMIs, usually supported via specific bank cards.
Virtual consultations
Provide your customers the facility to schedule virtual consultations with product specialists, which may result in purchases based on specialist recommendations and customer preferences. You may direct customers to buy these online or pick them up from one of your retail stores.
Try it at home
Allow your customers to select from a range of products that you make available for them to try at home. This is usually done by placing a “hold” authorisation on their cards for the total amount of the products, which is finalised or released once they purchase or return the item.
All the features of our typical commerce solution, plus specific features relevant to the lifestyle business.
Personalised user profiles
Implement user profiles that allow your visitors to create personalised accounts. This enables them to save preferences, create wishlists, and receive tailored recommendations based on their lifestyle choices and interests.
AI-powered recommendations
Integrate AI to analyse user behaviour and provide personalised recommendations. This feature ensures that each visitor’s experience is unique and aligns with their lifestyle preferences.
Interactive visual stories
Enhance user engagement by incorporating interactive visual stories so you can showcase lifestyle trends, product experiences, and brand narratives through immersive and visually appealing formats.
Augmented reality (AR) experiences
Take user interaction to the next level by incorporating AR features. Allow users to virtually try out products, visualise how lifestyle items fit into their spaces, or even experience virtual events related to your lifestyle niche.
Community forums and social integration
Create a sense of community by including forums where users can discuss trends, share experiences, and seek advice. Integrate social media seamlessly, enabling users to share their favourite lifestyle finds directly from your platform.
Live streaming and webinars
Stay ahead of the curve by incorporating live streaming and webinar features. Host live events, interviews, or expert sessions related to lifestyle topics, creating a real-time and interactive experience for your audience.
Subscription box integration
If relevant to your lifestyle focus, consider integrating a subscription box service. Allow customers to subscribe to curated lifestyle packages, keeping them engaged with your platform and creating a recurring revenue stream.
E-commerce with smart checkout
Implement a seamless e-commerce experience with a smart checkout process. One-click purchasing, saved payment options, and order tracking enhance user convenience and encourage repeat business.
Health and wellness trackers
Cater to the holistic lifestyle needs of your customers by incorporating health and wellness trackers. These could include features like fitness challenges, meal planners, and mood trackers.
Dynamic content curation
Use algorithms to dynamically curate content based on real-time trends, user preferences, and seasonal changes. This ensures that your website stays fresh and relevant, providing users with the latest and most appealing lifestyle content.
By incorporating these advanced features, you can position your lifestyle website as a cutting-edge platform that not only meets but exceeds the expectations of your customers.
All the features of our typical commerce solution, plus customer-centric features relevant to cosmetics and wellness.
Quiz customers
Your store can ask customers questions about their preferences and usage patterns. You can manage what questions customers hear, and provide product recommendations based on their answers.
Subscription management
Customers pay a recurring fee to receive products or services at a regular cadence in your store such as kits, regularly used beauty products, and healthy meals and supplements.
Shop the look
“Shop the look” allows you to create lookbooks (shoppable looks) for your customers, which help them see your products in action and make it easy to add multiple items to their cart with a single click.
Online appointment booking
Provide a service for your customers to schedule an appointment for either a virtual or in-person session.
Virtual consultations
All the features of our typical commerce solution, plus specific features relevant to F&B.
Interactive menus
We can create an interactive menu for your food and beverage website, going beyond basic listings. Customers will enjoy high-quality images, detailed descriptions, and interactive elements like pop-ups with nutritional information or allergen details, enhancing their browsing and decision-making experience.
Order customisation
Allow customers to easily customise orders on your website—with options for ingredient substitutions, add-ons, and modifications. This can ensure a more satisfying dining experience tailored to individual preferences and dietary requirements.
Real-time order tracking
Enable customers to easily monitor the status of their orders from preparation to delivery. Such transparency aids convenience and enhances the overall customer experience.
Personalised recommendations
We can implement a feature that provides personalised food and beverage recommendations based on past orders or preferences. This will not only enhance upselling opportunities but also make your website more engaging for customers.
Subscription services
With subscription services, regular customers can easily subscribe to specific meals or beverages. This ensures convenience and guarantees repeat business for your food and beverage website.
Event catering services
If you provide event catering services, we can add a dedicated section on your website for those services. Customers will find information on catering packages, customisable menus, and a straightforward inquiry or booking system for events and special occasions.
Loyalty programs
Extend a loyalty program to reward customers for repeat orders. Whether it’s discounts, exclusive offers, or a points-based system, we’ll implement a program that encourages customer retention and fosters a loyal customer base for your food and beverage business.
Don't let the complexities of e-commerce development hold you back.
We offer flexible
engagement models.
Fixed Price
- Requirements can / need to be fully scoped out and articulated
- Risk of adverse impact of late discoveries is high
- A longer pre-development discovery phase is feasible
- Overheads of tight scope management is acceptable
- Budget constraints are sacrosanct and takes priority over all other parameters
Time and Material
- Requirements are relatively ad-hoc or cannot be fully scoped or anticipated
- Discoveries are ongoing and emergent, and so a discovery phase or pre-development scoping is not very feasible
- Deliverables are usually small but needs to be addressed quickly
- Turn around times are a priority
Monthly Retainer
- Requirements are not fully scoped out and ongoing discovery is expected
- Project size is medium to large
- There’s a strong motivation to build a strategic development alliance
- Deep project knowledge, and a commitment of continuity and collaboration in the members
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
SplitSecondPix
Focalworks has been instrumental in facilitating the growth of SplitSecondPix from its inception as a startup to an established entity in its industry.
Our transition from Opencart as an e-commerce platform for the digital delivery of media to a custom solution developed by Focalworks in 2017 has significantly enhanced the user experience for our customers, offering a clean user interface and a robust architecture.
The team’s expertise and innovative approach to our needs have been invaluable in supporting our expanding IT requirements.
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can’t say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company’s inception, I was able to sell the platform to the world’s largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software’s success.
After the success I’ve had with Focalworks, it’s doubtful that I’ll ever use another software team.
Ambab Infotech Pvt Ltd.
We have been ecosystem partners with Focalworks since 2020 and have received outstanding technology delivered whenever we have outsourced our e-commerce projects to them.
They have delivered seamlessly with good quality practice and ensure customer success.
We continue to associate closely across tech stacks for mutual synergy.
Sewells-MSXI
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Nexus Global
It has been over a decade of working with Focalworks.
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Quara Holding
Our team has been working with Focalworks for more than 2 years.
Focalworks has been our key offshore development partner and has consistently provided us with skilled professionals.
Even in crunch situations, they have helped us scale our teams and augment them with key resources. Their professionalism, turn-around time, and cooperation are commendable.
The Focalworks team is a great partner and has my highest recommendation.
Goa Institute of Management
Focalworks’ proficiency in developing websites has enabled us to establish a vibrant online existence.
The recently launched website proficiently highlights GIM’s programmes for potential students, simplifying their search for courses, instructors, and campus activities.
We strongly endorse their services to those in need of dependable website development.
