Strong Foundations,
Smarter Commerce
From powerful platforms to seamless integrations, we equip your e-commerce business for success.
Need to get the max out of your commerce initiatives?
Looking for a platform
to drive e-commerce success?
We don’t just build online stores—we create immersive shopping experiences using the best tools and platforms in the industry. Whether you’re a startup or an enterprise, we’re here to bring your e-commerce vision to life with technology that powers growth.
E-commerce
platforms
Your foundation for growth
Shopify
Ideal for small to mid-sized businesses looking for simplicity, fast setup, and a plug-and-play app ecosystem
WooCommerce
Perfect for brands looking to add e-commerce functionality and rich content management capabilities in a cost-effective manner
Magento
Tailored for businesses that need scalability and very specific customisations
Custom Solutions
When your needs are unique or highly specific, we can create fully bespoke solutions for your business.
Your e-commerce platform is the backbone of your business. In its most basic form, a platform should enable shoppers to search for products, add them to a shopping cart, and then check out and pay. An ideal e-commerce platform should support all business aspects from smooth sales to meaningful customer interactions.
There are numerous aspects to consider when you’re choosing a platform: How well it integrates with your other systems, the user experiences it can offer, how scalable it is—and many more. We can help you match your business with your e-commerce platform.
With the right platform in place, you can integrate everything else—from marketing to analytics.
Your platform should grow with your business. Let’s find the right one.
Marketing and customer engagement tools
Don’t just sell. Build relationships.
Your goals with customer interactions are multifaceted: Customer retention, creating effective marketing campaigns, audience segmentation, and improving brand awareness. What ties it all together is the fact that today, customer interactions are more than mere transactions—whether it’s to promote a single product or to foster long-term relationships.
We help you use the right tools most effectively to engage with your customers, listen to their needs, and respond in ways that build loyalty and trust.
The right mix of tools does more than boost sales. They create meaningful, lasting relationships.
Personalise email campaigns to speak directly to your customers
Engage through seamless WhatsApp integration to keep conversations flowing
Manage all customer interactions in one place with this simple, powerful tool
Keep your social media presence strong and unified
Ensure your products reach the right audience when they’re ready to buy
Encourage repeat sales and improve customer retention with this multifaceted marketing platform
Plan a broad customer-engagement strategy. Make your customers happy.
Data and analytics solutions
Turn numbers into insights
Track how visitors interact with your site, what they love, and where they go next
Dive deeper into customer behaviour to find hidden opportunities
Bring together all your customer data for a unified, actionable view
Data isn’t just numbers; it tells the stories of your customers.
Making gut-feel decisions as opposed to data-driven decisions is no longer an option. The way forward is to use analytics to listen to your customers in every way possible—so you can personalise products and communications, predict customer needs, customise your messaging, and ultimately improve the customer experience.
To listen to the stories your customers are telling, you need to track the right data; you need the right analytics tools; and you need to use those tools in the most effective way.
We can help you uncover insights from your data that can shape smart decisions and drive growth.
Discover what your customers really want. Let the data guide your next steps.
Product discovery and personalisation
Create amazing buyer journeys
Your customers want your product search button to work. They want to see relevant recommendations. If they’re repeat customers, they demand personalisation. If everything isn’t right, they always have the website-exit option.
With customer data and AI on your side, you can leverage the power of personalised search results, category merchandising, personalised product recommendations, and dynamic bundles to make the shopping experience smoother and smarter while improving product visibility and reducing cart abandonment. What’s more, such personalisation encourages visitors to stay longer on your site.
Provides lightning-fast search for your customers that brings up accurate results and relevant product suggestions
Offers superior product discovery and recommendations through AI-driven personalisation
Better product search and discovery improves customer satisfaction, drives purchase decisions, and increases sales.
Personalise shopping experiences. Delight customers. Increase conversions.
Product Information Management (PIM) Systems
Keep your product data in sync
Handles complex product data with precision to provide a single “trusted view” of products and assets
Keeps your data consistent and in sync across platforms; enhances product information for SEO and auto-rectifies incorrect data
Consistency across channels is key to great e-commerce. The right PIM system ensures your product data stays aligned, organised, and ready to scale. Inconsistent or fragmented product data leads to operational inefficiencies in managing product data, inefficiencies in identifying issues around product quality, and more customer support inquiries.
For your customers, product information inconsistencies can lead to frustration, difficulties in making purchase decisions, and trust issues with your company. Centrally organised, consistent data leads to a more satisfying, trust-filled experience with your company; in fact, it is essential for your brand reputation.
With a streamlined PIM, your product data flows effortlessly from inventory to customer experience.
Ensure consistent product data. Build customer trust.
PWA storefronts
Create awesome first impressions
We use the most current front-end frameworks to create blazing-fast, responsive, highly customisable customer experiences across devices and browsers.
We understand that customers want easy installation and offline mode for mobile, and easy PWA integration with social networks—and we understand how important analytics, security, and SEO are for you.
Your front-end isn’t just the face of your store—it’s where great customer journeys begin.
Superfast; designed for flexibility; can connect to any e-commerce back-end
Drag-and-drop simplicity for creating visually stunning pages without technical involvement
Delivers fast, engaging, and mobile-first experiences for every shopper
Create stunning first impressions with fast, flexible storefronts.
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
SplitSecondPix
Focalworks has been instrumental in facilitating the growth of SplitSecondPix from its inception as a startup to an established entity in its industry.
Our transition from Opencart as an e-commerce platform for the digital delivery of media to a custom solution developed by Focalworks in 2017 has significantly enhanced the user experience for our customers, offering a clean user interface and a robust architecture.
The team’s expertise and innovative approach to our needs have been invaluable in supporting our expanding IT requirements.
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can’t say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company’s inception, I was able to sell the platform to the world’s largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software’s success.
After the success I’ve had with Focalworks, it’s doubtful that I’ll ever use another software team.
Ambab Infotech Pvt Ltd.
We have been ecosystem partners with Focalworks since 2020 and have received outstanding technology delivered whenever we have outsourced our e-commerce projects to them.
They have delivered seamlessly with good quality practice and ensure customer success.
We continue to associate closely across tech stacks for mutual synergy.
Sewells-MSXI
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Nexus Global
It has been over a decade of working with Focalworks.
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Quara Holding
Our team has been working with Focalworks for more than 2 years.
Focalworks has been our key offshore development partner and has consistently provided us with skilled professionals.
Even in crunch situations, they have helped us scale our teams and augment them with key resources. Their professionalism, turn-around time, and cooperation are commendable.
The Focalworks team is a great partner and has my highest recommendation.
Goa Institute of Management
Focalworks’ proficiency in developing websites has enabled us to establish a vibrant online existence.
The recently launched website proficiently highlights GIM’s programmes for potential students, simplifying their search for courses, instructors, and campus activities.
We strongly endorse their services to those in need of dependable website development.
Power your e-commerce with the right technology.
Looking for smarter tools to manage your online store? Let’s find the perfect solution to fuel your growth.