Case Studies

One of Asia's leading general insurance companies

MSIG is a member of MS&AD Insurance Group – one of the top 10 largest general insurance groups in the world and one of Asia’s leading general insurers, with a solid presence for over 100 years.

msig case study

Create a great
first and lasting
impression.

With the latest technologies and best practices to deliver solutions that meet the highest quality standards.

We work closely with you to understand your business needs, and identify opportunities for innovation, so you can create personalised experiences for your customers, optimise communication channels, and leverage data analytics to gain insights and make informed decisions.

We work closely with you to understand your business needs, and identify opportunities for innovation, so you can create personalised experiences for your customers, optimise communication channels, and leverage data analytics to gain insights and make informed decisions.

Connect with your customers.

Perfectly crafted digital experiences for your customers that are a true reflection of your brand, product, or service.

Strategise

We work with you to develop a digital strategy and roadmap that aligns with your business goals, defines your digital priorities, and identifies the technologies and digital solutions that will drive your digital transformation.

Design

We help you design and implement customer loyalty programs, so you can build lasting relationships with customers, encourage repeat purchases, and drive business growth.

Optimise

We help you optimise your communication channels and deliver consistent messaging across all touchpoints, you can improve customer satisfaction and build brand loyalty.

Powerful and personalised customer experiences for your business across multiple digital platforms. Fast Forward

Empower your business with effective customer engagement, lasting relationships, and sustained growth.

We offer flexible
engagement models.

With engagement models, there’s no one size fits all! So, based on your unique context, we help you ascertain the right one.
As a general yardstick, here are some of the ways we can work together.
Fixed Price
Time and Material
Monthly Retainer

TESTIMONIALS

We build lasting relationships.

At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.

And our clients trust us with doing a great job for them.
Sangram Sengupta
Sangram Sengupta
Founding Partner
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.

They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.

Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.

It has been a pleasure working with them and I simply cannot recommend them highly enough.
Dr. Scott Bublitz, PhD.
Dr. Scott Bublitz, PhD.
Founder,
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can't say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.

I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.

After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Abhijit Joshi
Abhijit Joshi
Head – Global Solutions Hub
Sewells-MSXI
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.

Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.

I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Bruce Haghighat
Bruce Haghighat
CEO
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.

Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.

They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Jonathan Davis
Jonathan Davis
Founder
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.

I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.

We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Malinda Sanna
Malinda Sanna
Founder & CEO
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.

Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new. Whatever you dream, Focalworks will find a way to make it happen!
Adam Greene
Adam Greene
CTO
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.

Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.

Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Kenneth Tan
Kenneth Tan
Corporate director of technology
Nexus Global
It has been over a decade of working with Focalworks.

I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.

I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”

Focalworks is truly a development partner and together we have successfully delivered multiple projects.

Let your brand
tell a great story!

Engage with customers, build lasting relationships, and drive business growth.
Want to take your brand to your customers?
We can help.

FAQ

How do you ensure that the marketing automation software is integrated with my existing systems?

We work closely with our clients to ensure that the marketing automation software is integrated with their existing systems, including their CRM, website, and other marketing tools. We use APIs and other integration tools to ensure that data is seamlessly shared between systems.

How do you choose the right marketing automation software for your business?

We work closely with our clients to understand their marketing goals and needs, and we evaluate different marketing automation software options to find the best fit for their business. Factors we consider when evaluating software options include the features and functionality of the software, the ease of use, and the cost.

What types of marketing tasks can be automated with marketing automation software?

Marketing automation software can automate a variety of marketing tasks, including email marketing, social media posting, lead generation and nurturing, lead scoring, campaign tracking and reporting, and customer segmentation and targeting.

How can marketing automation benefit my business?

Marketing automation can benefit businesses in several ways, including increased efficiency and productivity, improved lead generation and nurturing, better segmentation and targeting of customers, and increased revenue through more effective marketing campaigns.

What is marketing automation?

Marketing automation refers to the use of technology to automate repetitive marketing tasks, such as email marketing, social media posting, and lead nurturing. Marketing automation software can help businesses save time and increase efficiency by automating these tasks and providing insights into the effectiveness of marketing campaigns.

Can you help me with the app or PWA marketing and promotion?

Yes, we offer app and PWA marketing and promotion services to help our clients reach a wider audience and increase engagement. We use a variety of techniques, including social media marketing, influencer outreach, and paid advertising, to help our clients achieve their marketing goals.

Can you help me with the app or PWA maintenance and updates?

Yes, we offer app and PWA maintenance and update services to ensure that our clients’ apps and PWAs are always up-to-date, secure, and performing optimally. We monitor apps and PWAs for security threats and vulnerabilities, apply security patches and updates as needed, and provide regular backups and maintenance to ensure that the app or PWA is always running smoothly.

How do you ensure that the app or PWA is optimised for performance and speed?

We use a variety of techniques to optimise app and PWA performance and speed, including optimising images and other media, compressing files, using caching, and leveraging platform-specific optimisations. We also use tools like Google Lighthouse, GTMetrix and PageSpeed Insights to identify areas where performance can be improved.

What platforms do you develop mobile apps and PWAs for?

We develop mobile apps for both iOS and Android platforms, and we also develop PWAs that can be accessed from any modern web browser. We use platform-specific tools and technologies to ensure that our apps and PWAs are optimised for the best user experience on each platform.

Can you help me with a website redesign or updating an existing website?

Yes, we offer website redesign and update services to help our clients improve the look, feel, and functionality of their websites. We work closely with our clients to understand their goals and preferences, and we provide customised design and development solutions to meet their needs.

How do you improve website performance and speed?

We use a variety of techniques to improve website performance and speed, including optimising images and other media, compressing files, using content delivery networks (CDNs), and caching frequently accessed data. We also use tools like Google PageSpeed Insights to identify areas where performance can be improved.

How do you ensure that the website is optimised for search engines?

We use best practices for search engine optimization (SEO) when building websites, including optimising content for keywords, using descriptive meta tags, and ensuring that the website is mobile-friendly and has fast load times. We also provide ongoing SEO services to help our clients improve their search engine rankings over time.

Do you offer any kind of warranty or guarantee for your work?

Yes, we stand behind the quality of our work and offer a warranty for all of our deliverables. If any issues arise after the launch of a project, we’ll work quickly to address them and ensure that our clients are satisfied with the final product.

How do you handle project management and communication?

We use a variety of project management and communication tools to keep our clients informed and engaged throughout the development process. We use agile project management methodologies and provide regular updates via email, phone, and video conferencing. We also use modern collaboration tools and agile boards to ensure that everyone is on the same page.

Can you help me with UX/UI design as well?

Yes, we have a team of experienced UX/UI designers and solution specialists who can work with our clients to create customised designs that are both visually appealing and easy to use. We focus on creating designs that are optimised for conversions and that provide a great user experience.

What kind of technology stack do you use to build digital experiences?

We use a variety of technology stacks to build modern digital experiences, including popular front-end frameworks like React and Angular, back-end frameworks like Node.js, and cloud platforms like AWS and Google Cloud Platform. We choose the technology stack that best fits our clients’ needs and goals.

How long does it typically take to build a new website or mobile app?

The timeline for building a new website or mobile app can vary depending on the scope of the project and the complexity of the functionality. We work closely with our clients to understand their goals and timelines, and we provide regular updates throughout the development process. Our goal is to deliver high-quality solutions as efficiently as possible.

Can you provide examples of work done in the past?

Yes, we have a portfolio of past projects that we’re happy to share with potential clients. Our portfolio includes examples of websites, mobile apps, PWAs, and more, and we’re always happy to provide additional details and answer any questions.

What kind of industries have you worked with in the past?

We have experience working with clients across a wide range of industries, including healthcare, finance, retail, and more. Our team is adaptable and can quickly learn about new industries to provide customised solutions that meet our clients’ needs.

How much does it cost to build a new digital experience?

The cost of building a new digital experience can vary widely depending on a variety of factors, including the scope of the project, the complexity of the functionality, and the level of customisation required. We work closely with our clients to understand their budgets and provide a customised estimate for each project.

Can you help me with ongoing maintenance and support?

Yes, we offer ongoing maintenance and support services to our clients to ensure that their software remains up-to-date and functional. Our support services include everything from bug fixes to feature enhancements, and we offer a variety of support packages to fit our clients’ needs and budgets.

How do you ensure the security of the digital experiences you build?

We take security very seriously and follow industry best practices to ensure that our clients’ digital experiences are as secure as possible. This includes using encryption and secure authentication methods, implementing regular security updates and patches, and conducting regular security audits.

Can you help me with marketing automation as well?

Yes, we have expertise in marketing automation and can help our clients integrate marketing automation tools into their digital experiences. We can help with everything from setting up email campaigns to creating custom landing pages that are optimised for conversions.

How do you approach building a new digital experience for a client?

Our process typically starts with an in-depth discovery phase, where we work with our clients to understand their business, their target audience, and their goals for the project. From there, we develop a customised plan that outlines the scope, timeline, and budget for the project. Throughout the development process, we provide regular updates and opportunities for feedback to ensure that the final product meets our client’s expectations.

What kind of digital experiences can your company help me build?

Our team is experienced in building a variety of digital experiences, including websites, mobile apps, progressive web apps (PWAs), and more. We work closely with our clients to understand their specific needs and goals, and we customise our solutions to fit those needs.

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App Frontends

Seamless experiences on web and mobile to increase brand stickiness and strengthen custoner engagement

PWAs

Seamless experiences on web and mobile to increase brand stickiness and strengthen custoner engagement

Mobile Apps

Seamless experiences on web and mobile to increase brand stickiness and strengthen custoner engagement

Websites

Seamless experiences on web and mobile to increase brand stickiness and strengthen custoner engagement