Headless
Commerce
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Adoption rates of headless technologies have risen dramatically over the last few years, with 30% of businesses now running a Headless CMS and 43% running a hybrid solution.
– Accenture
Companies using marketing automation experience an average of 53% higher conversion rates.
– Aberdeen Group
A 5% increase in customer retention can increase profits by up to 95%.
– Bain & Company
76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences.
– The Annuitas Group
In today's highly competitive e-commerce market, businesses are always seeking new ways to provide unique and differentiated customer experiences. Headless commerce is a revolutionary approach that enables businesses to achieve this goal by decoupling the front-end and back-end components of the e-commerce platform.
So, what exactly is headless commerce?
In simple terms, it’s an architecture that allows businesses to use different front-end technologies to create bespoke customer experiences on web, mobile, or even voice-enabled devices. This highly customisable approach allows businesses to create engaging and unique customer experiences while still leveraging a robust e-commerce backend.
Some popular headless commerce platforms include Shopify Plus, Magento Commerce and BigCommerce. These platforms offer businesses the flexibility and agility they need to stay ahead of the competition.
One of the key benefits of headless commerce is that it allows for faster development and easy experimentation with A/B testing. This enables businesses to quickly iterate and improve their customer experiences, leading to better engagement and increased conversions.
Another benefit of headless commerce is its ability to integrate with new technologies and sales channels quickly. This enhances the operational efficiency, scalability, and agility of businesses and allows them to stay competitive and thrive in the ever-evolving e-commerce landscape.
So what does a well-architected headless commerce solution look like?
Headless commerce is a powerful approach that empowers businesses to provide unique and engaging customer experiences. If you're looking for headless commerce solutions, contact us today to learn more about how we can help you build a one-of-a-kind e-commerce experience for your customers.
Revolutionise your e-commerce strategy with Headless Commerce.
Traditional CMS vs.
headless CMS
Headless architecture
Difference between traditional and headless architecture
Traditional architecture
Headless architecture
Monolithic structure
Monolithic structure with tight coupling between frontend, backend, & database
Full-stack development with a single technology stack
Structure & Development
Decoupled structure
Decoupled structure, separating the front end & back end
Coupled components
Coupled components requiring modifications to the entire system
Limited component reuse & flexibility
Components & Modularity
Modular components
API-driven approach, where the backend exposes APIs for content & functionality
Modular components, allow for independent development & updates
Limited frontend flexibility
Presentation logic is tightly integrated with the backend
Limited frontend flexibility & customisation
Presentation & Content Management
High frontend flexibility
A separate CMS manages content creation & delivery
Separation of presentation & content allows for streamlined editorial experiences & frontend customisation
Limited scalability
Limited scalability, as scaling requires the entire system to be replicated
Content delivery focused on a single channel or platform
Scalability & Content Delivery
Enables independent scaling
Scalability through microservices, enabling independent scaling of components
Omnichannel content delivery, allows content to be distributed across multiple platforms & devices
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
SplitSecondPix
Focalworks has been instrumental in facilitating the growth of SplitSecondPix from its inception as a startup to an established entity in its industry.
Our transition from Opencart as an e-commerce platform for the digital delivery of media to a custom solution developed by Focalworks in 2017 has significantly enhanced the user experience for our customers, offering a clean user interface and a robust architecture.
The team’s expertise and innovative approach to our needs have been invaluable in supporting our expanding IT requirements.
Ambab Infotech Pvt Ltd.
We have been ecosystem partners with Focalworks since 2020 and have received outstanding technology delivered whenever we have outsourced our e-commerce projects to them.
They have delivered seamlessly with good quality practice and ensure customer success.
We continue to associate closely across tech stacks for mutual synergy.
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can’t say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company’s inception, I was able to sell the platform to the world’s largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software’s success.
After the success I’ve had with Focalworks, it’s doubtful that I’ll ever use another software team.
Sewells-MSXI
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Nexus Global
It has been over a decade of working with Focalworks.
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
Quara Holding
Our team has been working with Focalworks for more than 2 years.
Focalworks has been our key offshore development partner and has consistently provided us with skilled professionals.
Even in crunch situations, they have helped us scale our teams and augment them with key resources. Their professionalism, turn-around time, and cooperation are commendable.
The Focalworks team is a great partner and has my highest recommendation.
Goa Institute of Management
Focalworks’ proficiency in developing websites has enabled us to establish a vibrant online existence.
The recently launched website proficiently highlights GIM’s programmes for potential students, simplifying their search for courses, instructors, and campus activities.
We strongly endorse their services to those in need of dependable website development.
Go headless
be Limitless
CMS limitations stifling growth? Transform your store into a dynamic powerhouse with our headless Commerce solution.
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FAQ
Some best practices for implementing headless commerce include ensuring that the front end is optimised for search engines, considering the potential impact on website speed and performance, and leveraging a content management system (CMS) that supports headless architecture. It’s also important to carefully evaluate the compatibility and scalability of different approaches before moving forward with a headless commerce implementation.
In many cases, headless commerce can be integrated with an existing e-commerce platform. This allows businesses to maintain their existing back-end infrastructure while still leveraging the benefits of a decoupled front-end. However, it’s essential to carefully evaluate the compatibility of different systems before embarking on a headless commerce implementation.
Headless commerce is not necessarily the best fit for every business. It may be most beneficial for those with complex product catalogues or those looking to create unique, branded experiences. It may also require more development resources and expertise than traditional e-commerce solutions. However, many businesses find that the benefits of headless commerce outweigh the potential challenges.
Headless commerce can allow for more personalised and tailored customer experiences across different devices and channels. With decoupled front-end and back-end systems, businesses have more control over the user interface and can create unique experiences that align with their brand.
Headless commerce can positively impact SEO, as it allows for more control over the presentation layer and results in faster load times and better mobile experiences. However, it’s essential to ensure that the decoupled front end is still optimised for search engines, as this is not automatically built into the architecture.
Headless commerce requires more development resources and expertise than traditional e-commerce solutions. Additionally, integrating different front-end and back-end systems can be complex and may require additional middleware or APIs to facilitate communication between the two. However, many businesses find that the benefits of headless commerce outweigh these challenges.
Many platforms support headless commerce, including Shopify Plus, BigCommerce, Magento, and Salesforce Commerce Cloud. Some other popular options include Contentful, Prismic, and Sanity.
Headless commerce can benefit businesses with complex product catalogues or those that need to support multiple sales channels (e.g., web, mobile, social media, etc.). It can also benefit companies that want to create unique, branded experiences that may not be possible with a traditional, out-of-the-box e-commerce platform.
Headless commerce can allow for faster development and deployment of front-end experiences, as changes to the presentation layer don’t require changes to the underlying e-commerce platform. It can also provide greater flexibility in design and the ability to create more tailored user experiences across different devices and channels.
Traditional commerce typically involves tightly-coupled front-end and back-end systems, with the presentation layer (e.g., website) being closely tied to the underlying e-commerce platform. In headless commerce, the front-end and back-end are decoupled, allowing for more flexibility in design and development.
While headless commerce can offer many benefits, there may be better choices for some businesses. Headless commerce platforms typically require more technical expertise and development resources than traditional platforms and may be more complex to set up and manage. Additionally, the flexibility of headless commerce can also mean a greater degree of responsibility for businesses in terms of ensuring security and data protection.
One of the main benefits of headless commerce is the flexibility it offers businesses in terms of customisation and personalisation of the customer experience. With a decoupled architecture, businesses can easily change the front end without disrupting the back end, allowing for a faster and more agile development process. Additionally, headless commerce platforms can offer better scalability and performance and the ability to integrate with a wide range of third-party services and applications.
Several popular headless commerce platforms, including Commercetools, Elastic Path, Reaction Commerce, and BigCommerce’s headless commerce solution, are available.
Traditional commerce platforms typically have a tightly integrated front-end and back-end, meaning that the presentation layer, business logic, and data layer are closely intertwined. In contrast, headless commerce platforms separate these layers, allowing businesses to completely customise the front end while still having a scalable back end to manage their store.
Headless commerce is a modern approach to e-commerce architecture that decouples the front-end and back-end of an online store. This means that the presentation layer, or the customer-facing website, is separated from the back end of the business logic and data layer. Headless commerce allows businesses to create a highly customizable and personalised shopping experience for their customers while still being able to manage their online store through a flexible and scalable back-end.