Adoption rates of headless technologies have risen dramatically over the last few years, with 30% of businesses now running a Headless CMS and 43% running a hybrid solution.

– Accenture

Companies using marketing automation experience an average of 53% higher conversion rates.

– Aberdeen Group

A 5% increase in customer retention can increase profits by up to 95%.

– Bain & Company

76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences.

– The Annuitas Group

In today's highly competitive e-commerce market, businesses are always seeking new ways to provide unique and differentiated customer experiences. Headless commerce is a revolutionary approach that enables businesses to achieve this goal by decoupling the front-end and back-end components of the e-commerce platform.

So, what exactly is headless commerce?

In simple terms, it’s an architecture that allows businesses to use different front-end technologies to create bespoke customer experiences on web, mobile, or even voice-enabled devices. This highly customisable approach allows businesses to create engaging and unique customer experiences while still leveraging a robust e-commerce backend.

Some popular headless commerce platforms include Shopify Plus, Magento Commerce and BigCommerce. These platforms offer businesses the flexibility and agility they need to stay ahead of the competition.

One of the key benefits of headless commerce is that it allows for faster development and easy experimentation with A/B testing. This enables businesses to quickly iterate and improve their customer experiences, leading to better engagement and increased conversions.

Another benefit of headless commerce is its ability to integrate with new technologies and sales channels quickly. This enhances the operational efficiency, scalability, and agility of businesses and allows them to stay competitive and thrive in the ever-evolving e-commerce landscape.

So what does a well-architected headless commerce solution look like?

Headless commerce is a powerful approach that empowers businesses to provide unique and engaging customer experiences. If you're looking for headless commerce solutions, contact us today to learn more about how we can help you build a one-of-a-kind e-commerce experience for your customers.

Traditional CMS vs.
headless CMS

Headless architecture

Headless architecture

Difference between traditional and headless architecture

Traditional architecture

Headless architecture

Monolithic structure

Monolithic structure with tight coupling between frontend, backend, & database

Full-stack development with a single technology stack

Structure & Development

Decoupled structure

Decoupled structure, separating the front end & back end

Frontend flexibility allows for the use of various technologies

Coupled components

Coupled components requiring modifications to the entire system

Limited component reuse & flexibility

Components & Modularity

Modular components

API-driven approach, where the backend exposes APIs for content & functionality

Modular components, allow for independent development & updates

Limited frontend flexibility

Presentation logic is tightly integrated with the backend

Limited frontend flexibility & customisation

Presentation & Content Management

High frontend flexibility

A separate CMS manages content creation & delivery

Separation of presentation & content allows for streamlined editorial experiences & frontend customisation

Limited scalability

Limited scalability, as scaling requires the entire system to be replicated

Content delivery focused on a single channel or platform

Scalability & Content Delivery

Enables independent scaling

Scalability through microservices, enabling independent scaling of components

Omnichannel content delivery, allows content to be distributed across multiple platforms & devices

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FAQ

Some best practices for implementing headless commerce include ensuring that the front end is optimised for search engines, considering the potential impact on website speed and performance, and leveraging a content management system (CMS) that supports headless architecture. It’s also important to carefully evaluate the compatibility and scalability of different approaches before moving forward with a headless commerce implementation.

In many cases, headless commerce can be integrated with an existing e-commerce platform. This allows businesses to maintain their existing back-end infrastructure while still leveraging the benefits of a decoupled front-end. However, it’s essential to carefully evaluate the compatibility of different systems before embarking on a headless commerce implementation.

Headless commerce is not necessarily the best fit for every business. It may be most beneficial for those with complex product catalogues or those looking to create unique, branded experiences. It may also require more development resources and expertise than traditional e-commerce solutions. However, many businesses find that the benefits of headless commerce outweigh the potential challenges.

Headless commerce can allow for more personalised and tailored customer experiences across different devices and channels. With decoupled front-end and back-end systems, businesses have more control over the user interface and can create unique experiences that align with their brand.

Headless commerce can positively impact SEO, as it allows for more control over the presentation layer and results in faster load times and better mobile experiences. However, it’s essential to ensure that the decoupled front end is still optimised for search engines, as this is not automatically built into the architecture.

Headless commerce requires more development resources and expertise than traditional e-commerce solutions. Additionally, integrating different front-end and back-end systems can be complex and may require additional middleware or APIs to facilitate communication between the two. However, many businesses find that the benefits of headless commerce outweigh these challenges.

Many platforms support headless commerce, including Shopify Plus, BigCommerce, Magento, and Salesforce Commerce Cloud. Some other popular options include Contentful, Prismic, and Sanity.

Headless commerce can benefit businesses with complex product catalogues or those that need to support multiple sales channels (e.g., web, mobile, social media, etc.). It can also benefit companies that want to create unique, branded experiences that may not be possible with a traditional, out-of-the-box e-commerce platform.

Headless commerce can allow for faster development and deployment of front-end experiences, as changes to the presentation layer don’t require changes to the underlying e-commerce platform. It can also provide greater flexibility in design and the ability to create more tailored user experiences across different devices and channels.

Traditional commerce typically involves tightly-coupled front-end and back-end systems, with the presentation layer (e.g., website) being closely tied to the underlying e-commerce platform. In headless commerce, the front-end and back-end are decoupled, allowing for more flexibility in design and development.

While headless commerce can offer many benefits, there may be better choices for some businesses. Headless commerce platforms typically require more technical expertise and development resources than traditional platforms and may be more complex to set up and manage. Additionally, the flexibility of headless commerce can also mean a greater degree of responsibility for businesses in terms of ensuring security and data protection.

One of the main benefits of headless commerce is the flexibility it offers businesses in terms of customisation and personalisation of the customer experience. With a decoupled architecture, businesses can easily change the front end without disrupting the back end, allowing for a faster and more agile development process. Additionally, headless commerce platforms can offer better scalability and performance and the ability to integrate with a wide range of third-party services and applications.

Several popular headless commerce platforms, including Commercetools, Elastic Path, Reaction Commerce, and BigCommerce’s headless commerce solution, are available.

Traditional commerce platforms typically have a tightly integrated front-end and back-end, meaning that the presentation layer, business logic, and data layer are closely intertwined. In contrast, headless commerce platforms separate these layers, allowing businesses to completely customise the front end while still having a scalable back end to manage their store.

Headless commerce is a modern approach to e-commerce architecture that decouples the front-end and back-end of an online store. This means that the presentation layer, or the customer-facing website, is separated from the back end of the business logic and data layer. Headless commerce allows businesses to create a highly customizable and personalised shopping experience for their customers while still being able to manage their online store through a flexible and scalable back-end.

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