Case Studies

By 2025, 80% of customer engagement will be handled through automation.

In 2018, Gartner published a report titled “Predicts 2018: CRM and Customer Experience,” which made many predictions about customer engagement and the role of technology in shaping it.

Here are just a few more shocking statistics about the impact of website performance on user behaviour and business metrics:

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.

– Accenture

Companies using marketing automation experience an average of 53% higher conversion rates.

– Aberdeen Group

A 5% increase in customer retention can increase profits by up to 95%.

– Bain & Company

Companies that use marketing automation to nurture leads experience a 451% increase in qualified leads.

– The Annuitas Group
Are you ready?

We help you embrace cutting-edge technology and thoughtfully crafted and customised marketing automation solutions tailored to your business needs.

From lead generation to email marketing, we've got you covered.

We help you map out your customer journey, identifying touchpoints, pain points, and opportunities for improvement, enabling you to create personalised experiences that meet your customers’ needs.

We help you optimise your communication channels, including email, social media, chatbots, and SMS, to deliver consistent and personalised messaging across all touchpoints, enhancing customer experiences.

We help you leverage data analytics to gain insights into your customers’ behaviours, preferences, and pain points, enabling you to make informed decisions and drive business growth.

We help you design and implement customer loyalty programs that reward customers for their loyalty, encourage repeat purchases, and build lasting relationships.

Our marketing automation solutions help you streamline your marketing efforts so you can focus on what matters – developing your product or service.

Learn how we can help you save time and money and grow your business.

Marketing automation
the key to success

Marketing automation isn’t just a tool; it’s a strategic imperative that unlocks numerous opportunities. Explore how marketing automation catalyses your success.

Efficiency that Keeps You Ahead

Marketing automation helps your team by taking care of repetitive tasks, so they can concentrate on creative work and stay updated with current trends. This flexibility can make a significant difference in seizing opportunities or missing out on them.

Tailored Personalisation to Woo Customers

Marketing automation lets you give your customers a personalised experience. By analysing individual preferences and purchase histories, you can offer tailored recommendations, valuable insights, and exclusive offers that resonate with each customer, boosting engagement and loyalty.

Timeliness that Matches Market Pace

In business, getting the timing right is crucial. Marketing automation ensures your messages reach customers precisely when they’re most receptive. Whether promoting new offerings, announcing promotions, or highlighting trending products, automation guarantees that your communication is timely, creating a sense of urgency that drives engagement and conversions.

Data-Driven Decisions for Market Dominance

The business world thrives on data-driven decisions. Marketing automation provides you with a treasure trove of customer insights. This data lets you anticipate trends, optimise inventory, and refine your marketing strategies. It’s the ammunition you need to outmanoeuvre competitors and secure a dominant position in the market.

Customer Loyalty in a Competitive Arena

Acquiring new customers can be challenging. Marketing automation helps you focus on nurturing existing relationships. By identifying at-risk customers and automating targeted re-engagement efforts, you can reduce churn and cultivate long-term brand advocates, a valuable asset in any competitive industry.

Revenue Growth that Defines Leaders

Ultimately, success in any industry is measured by revenue growth. Marketing automation’s ability to convert leads into loyal customers is a game-changer. Brands that harness its power consistently outperform their competitors, securing their place as market leaders rather than mere participants.

Proven marketing

According to a study, 71% of consumers expect companies to deliver personalised interactions, with 66% feeling frustrated when these expectations aren’t met. Notably, companies experiencing rapid growth harness the power of personalisation to generate 40% more revenue than their slower-paced counterparts. Modern businesses leverage marketing automation and AI-driven tools to tailor the online shopping experience to meet these evolving consumer demands. By analysing individual preferences and browsing behaviour, these tools enable customised product recommendations, outfit suggestions, and personalised homepage displays for returning customers.

Cart abandonment is widespread in e-commerce, with approximately 75% of shoppers leaving items in their abandoned carts instead of proceeding with their purchase. Sending a follow-up email a few hours later is a highly effective strategy to rekindle their interest. Statistics from indicate that such reminders typically achieve a remarkable 50% open rate, leading to 10% of customers returning to complete their purchases.

Making a strong first impression on your customers is vital. With personalised email onboarding journeys, you can create a warm welcome for new customers. This involves setting up automated email sequences triggered when someone signs up or makes their first purchase. These emails can introduce your brand’s unique identity, values, and product offerings. By guiding new customers through their initial interactions with your website and products, you build a foundation for a lasting relationship.

Customers love a good deal and appreciate knowing when an item they’re interested in becomes more affordable. With automated price drops and inventory alerts, you can notify customers when the prices of products on their wishlists decrease or when items they’ve shown interest in come back in stock. This creates a sense of urgency and shows that you’re attentive to their preferences, enhancing their shopping experience.

Transactional emails, such as order confirmations and shipping notifications, are opportunities to enhance customer experience and build trust. Automating these emails ensures that customers receive timely and accurate information. You can also include post-purchase surveys to gather feedback, which helps you continually improve your service and products.

Social proof has become a critical driver of consumer trust and purchase decisions. Marketing automation can be used to gather and display customer reviews, ratings, testimonials, and user-generated content that vouch for the quality and credibility of your products or services. By automating the collection and presentation of social proof, you enhance your brand’s credibility and influence potential customers.

Retargeting customers who have previously visited your website is a powerful way to re-engage them and encourage conversions. Use marketing automation to create and schedule relevant social media and search engine ads. These ads can remind customers of products they’ve viewed, entice them with related items, or showcase special offers to bring them back to your website and complete a purchase.

Incorporating these marketing automation strategies into your business can significantly improve customer engagement, boost sales, and enhance the shopping experience.

Why should you Invest In Marketing Automation?

Time and resource efficiency

Marketing automation saves time and resources by streamlining repetitive tasks and freeing up your team for strategic initiatives.

Improved lead management

Automating lead scoring, segmentation, and personalised communications help manage and nurture leads throughout their buying journey.

Enhanced customer engagement

Marketing automation enables personalised and relevant content delivery, resulting in a seamless and engaging customer experience.

Increased sales and revenue

Effective lead nurturing and timely messaging drive higher conversions and revenue growth.

Data-driven decision-making

Access to analytics and reporting empowers informed decision-making, marketing strategy optimisation, and identifying improvement areas.

Scalability and consistency

Marketing automation is scalable and ensures consistent messaging and customer experiences across channels.

Competitive advantage

Embracing marketing automation provides a competitive edge by delivering personalised experiences and staying ahead in the digital landscape.

We offer flexible
engagement models.

Fixed Price
Time and Material
Monthly Retainer


We build lasting relationships.

At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.

And our clients trust us with doing a great job for them.
Dr. Scott Bublitz, PhD.
Dr. Scott Bublitz, PhD.
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can't say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.

I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.

After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Abhijit Joshi
Abhijit Joshi
Head – Global Solutions Hub
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.

Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.

I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Bruce Haghighat
Bruce Haghighat
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.

Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.

They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Jonathan Davis
Jonathan Davis
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.

I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.

We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Malinda Sanna
Malinda Sanna
Founder & CEO

I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.

Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.

Whatever you dream, Focalworks will find a way to make it happen!

Sangram Sengupta
Sangram Sengupta
Founding Partner
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.

They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.

Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.

It has been a pleasure working with them and I simply cannot recommend them highly enough.
Adam Greene
Adam Greene
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.

Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.

Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Kenneth Tan
Kenneth Tan
Corporate director of technology
Nexus Global
It has been over a decade of working with Focalworks.

I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.

I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”

Focalworks is truly a development partner and together we have successfully delivered multiple projects.

Turbo-charge your marketing

Focalworks excels in implementing marketing automation, leveraging its expertise in software development for efficient and tailored automated marketing solutions.

Are repetitive tasks slowing your growth?
We can help.


To create effective marketing automation campaigns, businesses should focus on personalisation, relevance, and timing. They should also use data and analytics to measure and optimise their campaigns, segment their audience based on behaviour and demographics, and provide valuable content to nurture leads and build customer relationships.

Marketing automation can be particularly beneficial for small businesses, as it allows them to compete with larger companies by automating tasks and workflows, improving efficiency, and increasing the effectiveness of their marketing efforts. Small businesses can save time and resources by automating repetitive tasks while improving customer engagement and retention.

When selecting a marketing automation platform for your business, it’s essential to look for key features such as lead scoring, lead nurturing workflows, email marketing capabilities, and analytics and reporting. Integration with other software and platforms, such as CRM systems and social media channels, can also be necessary for a seamless and comprehensive marketing strategy. Consider your specific business needs and goals when evaluating different platforms.

Yes, marketing automation can be used to personalise and target content for different segments of your audience. By segmenting your audience based on demographics, behaviour, or other criteria, you can create targeted campaigns and workflows tailored to their interests and needs. Marketing automation software can also help you track and analyse the effectiveness of these campaigns, allowing you to continually refine and improve your content strategy.

Marketing automation tools can streamline and optimise your sales funnel in several ways. By automating lead nurturing, scoring, and follow-up tasks, businesses can more efficiently move leads through the sales funnel and improve the chances of conversion. Automated workflows can also help sales teams receive qualified leads at the right time, allowing them to focus on high-priority prospects.

Common pitfalls to avoid when implementing a marketing automation strategy include a need for clearer goals and objectives, failure to integrate the platform with other software and systems properly, and needing a comprehensive content strategy. To overcome these challenges, businesses should clearly define their goals and ensure that the marketing automation platform aligns with their overall strategy. Training employees on the platform and ensuring it is integrated with other business tools and systems is also essential. Regular evaluation and refinement of the strategy can help ensure continued success.

Marketing automation can help businesses improve customer engagement and loyalty by allowing them to create personalised and relevant content that speaks to the needs and interests of individual customers. By tracking customer behaviour and preferences, businesses can segment their audience and deliver targeted messages more likely to resonate with each customer. Additionally, marketing automation can help businesses create and manage loyalty programs and send targeted promotions and offers to loyal customers.

To measure the success of a marketing automation campaign, businesses should track a range of metrics, including conversion rates, open and click-through rates, engagement rates, website traffic, and lead generation. These metrics can help businesses understand how their campaigns are performing and identify areas for improvement. Additionally, businesses should track metrics related to their overall marketing goals, such as customer acquisition and retention, brand awareness, and revenue growth.

Marketing automation is critical in account-based marketing (ABM) by allowing businesses to target key accounts with personalised messages and content. By using data and insights to understand individual accounts’ specific needs and pain points, businesses can create customised marketing campaigns more likely to resonate with their target audience. Additionally, marketing automation can help businesses track and measure the success of their ABM campaigns, allowing them to make data-driven decisions about future marketing initiatives.

Marketing automation can help businesses improve their social media strategy by allowing them to schedule and publish social media posts in advance, monitor and respond to social media conversations in real-time, and track social media metrics to understand how their content is performing. Additionally, marketing automation can help businesses identify and engage with their most valuable social media followers and create and manage social media ad campaigns targeting specific audience segments.

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Marketing Automation