Case Studies

MVP. GTM. Hyperscale.
You got it!

Whether you are an early-stage startup bootstrapping to MVP or a business undertaking a technology initiative, we understand your unique vision and help you get to market quickly and scale painlessly.

How quickly do you get out the door?

29% of startups fail because they run out of money and 23% because they don't have the right team

Technology that works for you!

We leverage technology to achieve the best outcome for your business and provide you with a competitive edge by delivering software product development solutions that are tailored to your business requirements and deliver value to your customers.

With robust engineering, agile product development processes, and a real passion for bringing smart ideas to life, we love partnering with folks looking to create a disruption or make a difference.

Customer-centric approach to software product development

2 to 4 weeks

Tech consulting

3 to 6 months

Agile MVP Build

2 to 12 months

Pivot to Market Fit

1 to 3 months

Tuning for Scale & Performance


Product Development

your product development

Faster time-to-market

By using agile methodologies, we deliver your product quickly and efficiently, reducing your time-to-market and providing a competitive edge.

Reduced development costs

By building software the right way, we reduce your development costs, optimise resource allocation, and minimise rework.

Quicker market fit

We help you iterate quickly and pivot on ideas so you can be nimble to the stakeholder and end-user feedback and ever-changing business scenarios, and achieve a market fit at the earliest.

Increased customer satisfaction

We work closely with you to ensure that your product meets your business needs and customer expectations, enhancing customer satisfaction and loyalty.

Let's get stuff Done right

Requirements analysis and solution design
We work with you to understand your business needs, define your software requirements, and design a solution that meets your unique business needs.
Requirements analysis and solution design
We work with you to understand your business needs, define your software requirements, and design a solution that meets your unique business needs.
Maintenance and support

We provide ongoing maintenance and support for your software, ensuring that it remains up-to-date, and secure, delivers value to your business and evolves and scales as per your needs.

Product testing and quality assurance

We ensure that your product is thoroughly tested and meets the highest quality standards, reducing the risk of product failures and customer dissatisfaction.

Product Design and Prototyping
We design and prototype your product, using the latest technologies and tools, ensuring that your product meets your business requirements and customer needs.
Agile development
We use agile development methodologies, such as Scrum and Kanban, to ensure that your product is delivered quickly, efficiently, and with the highest quality.
Integration and deployment
We ensure that your software solution is fully integrated with your existing systems and deployed with minimal disruption to your business operations.
DevOps and continuous delivery

We use DevOps principles and practices to ensure that your product is continuously integrated, tested, and delivered, providing faster time-to-market and reducing risks.

DevOps and continuous delivery
We use DevOps principles and practices to ensure that your product is continuously integrated, tested, and delivered, providing faster time-to-market and reducing risks.

Looking for a reliable software development partner?

We have a lot of experience working with startups and businesses in diverse industries and geographies.


Ongoing product development through MVP and iterative pivots and scale-up for an elderly caregiving startup in Toronto


A crypto tracking and market intelligence platform for a US fintech startup.

Media Management

A cloud solution for venue operators to manage and publish advertisement content (Australia).

Social Media

A daily journaling and women’s community app for a Singapore startup.

Market Research

Strategic re-architecture and ongoing product development for an innovative Market Research Agency in New York City

Real Estate

Complete MVP delivered within two months for a startup in the real estate vertical in India


A mobile app for a local fashion startup connecting customers with affordable designer clothing in India.


The first German-language platform for ECG continuing medical education in Germany.

Get the best bang for your buck

Convert business requirements to technical requirements – components and tangible outcomes
Create an ROI chart by attaching value points to the business requirements and effort points to the technical requirements
Do build vs buy analysis for specific components and submit recommendations
Deliver as much value as early as possible by prioritising highly desirable high ROI outcomes
Plan sprints such that tangible business value is delivered every 2 to 4 weeks
Use live burndown reports to determine value achieved and efforts spent vs residual value and efforts
Gate the effort and timelines towards development, based on defined qualitative and quantitative thresholds*

We can also help you predetermine “not-to-exceed” budgets and timelines for your MVP.

Our GOTO tech for software product development this year.

With everything you need to design, develop, manage and maintain high-quality software products.

Front end

ReactJS / NextJS, Angular, SASS, Less, Tailwind


NodeJS / NestJS, Laravel / php, Java, .Net


ReactNative, Ionic, Native iOS and Android


MySQL, PostgreSQL, SQL Server, ElasticSearch, Apache Solr


Gitlab, Github


GitLab Pipeline with SAST, Jenkins

Performance metrics

Lighthouse, SEMRush, GTMetrix

Project management

Gitlab, Altasian, Jira, Asana


AWS, Azure




Vercel, AWS, Azure, Acquia and Pantheon

Media management

Imgix, Cloudinary


Cloudfront, Cloudflare


Sucuri, Cloudflare, AWS WAF

Site monitoring

Cloudwatch, Site24x7


We build lasting relationships.

At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.

And our clients trust us with doing a great job for them.
Adam Greene
Adam Greene
Peloton Document Solutions
Focal works has been much more than an offshore development vendor for Peloton. They have been a true partner in every sense of the word, completely exceeding my expectations.

Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.

Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Dr. Scott Bublitz, PhD.
Dr. Scott Bublitz, PhD.
Exam Design Inc.
I have worked with Focalworks for over 10 years and I can't say enough about this group. A large part of the success of my last two companies can be attributed to Focalworks.

I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.

After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Abhijit Joshi
Abhijit Joshi
Head – Global Solutions Hub
Our association with Focalworks is more than 10 years old now and the relationship has evolved from being a client-agency relationship to a partnership.

Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.

I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Bruce Haghighat
Bruce Haghighat
Octane Learning
Our team has been working with Focalworks for over a decade after an exhaustive search looking for an offshore partner.

Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.

They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Jonathan Davis
Jonathan Davis
Trualta Care Network
As a non-technical founder, Focalworks has been a great partner.

I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.

We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
Malinda Sanna
Malinda Sanna
Founder & CEO

I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.

Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.

Whatever you dream, Focalworks will find a way to make it happen!

Sangram Sengupta
Sangram Sengupta
Founding Partner
M&C Saatchi Singapore
M&C Saatchi has been working with Focalworks for close to 7 years now. During this time, they have helped us with several complex website builds, app development and digital/social media campaign materials.

They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.

Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.

It has been a pleasure working with them and I simply cannot recommend them highly enough.
Kenneth Tan
Kenneth Tan
Corporate director of technology
Nexus Global
It has been over a decade of working with Focalworks.

I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.

I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”

Focalworks is truly a development partner and together we have successfully delivered multiple projects.

We take your ideas to market!

And we’ll ensure that your product is high-quality, as per your vision, looks great and offers a fantastic user experience.

Have a blockbuster idea? Or looking to be the next disrupter?
We can help.


Agile Product Development emphasises continuous improvement through regular retrospectives. These sessions allow the team to reflect on their process, identify areas for improvement, and implement changes to enhance efficiency and effectiveness. By fostering a continuous learning and adaptation culture, Agile enables teams to continuously refine their practices and deliver better products over time.

Adopting Agile Product Development offers several benefits for businesses. It allows for faster time-to-market, enabling companies to release valuable products and features more quickly, gaining a competitive edge. Agile also promotes customer satisfaction by involving customers throughout the development process, incorporating their feedback, and delivering products that meet their needs. Additionally, Agile enhances transparency, collaboration, and flexibility, improving teamwork, higher productivity, and better quality outcomes.

Agile Product Development mitigates project risks through its iterative and incremental approach. By breaking down the development process into smaller iterations, teams can regularly assess and address risks as they arise. Agile also promotes frequent communication and collaboration, allowing for early identification and resolution of potential issues. The continuous feedback loop in Agile helps teams course-correct and adapt, reducing the likelihood of major project risks.

Yes, businesses can apply Agile Product Development to large-scale projects. While Agile is often associated with small, cross-functional teams, it can be scaled up using frameworks such as Scrum of Scrums, LeSS (Large-Scale Scrum), or SAFe (Scaled Agile Framework). These frameworks guide coordinating multiple Agile teams, ensuring alignment, and managing dependencies in complex projects.

Agile Product Development fosters innovation and experimentation by encouraging frequent iterations and feedback. Teams can explore new ideas, test hypotheses, and adapt their approach based on feedback from customers and stakeholders. The iterative nature of Agile allows for incremental improvements and learning, enabling teams to innovate, iterate, and deliver products that meet evolving market needs.

Continuous integration and continuous delivery (CI/CD) are essential practices in Agile Product Development. CI/CD enables teams to automate the build, testing, and deployment processes, ensuring that new features and updates are delivered to customers quickly and reliably. By automating these processes, Agile teams can maintain a rapid development pace, reduce manual errors, and achieve faster time-to-market.

The key principles of Agile Product Development include customer collaboration, iterative development, self-organising teams, and change response. These principles emphasise the importance of customer involvement throughout the development process, the iterative nature of development, empowering teams to make decisions and embracing change as a natural part of product development.

Agile Product Development promotes adaptability and flexibility through its iterative approach. Instead of rigidly following a fixed plan, Agile teams continuously evaluate and adjust their priorities based on feedback and changing requirements. This flexibility allows teams to respond quickly to market dynamics, customer needs, and emerging opportunities, enabling businesses to stay competitive in a fast-paced environment.

Agile Product Development typically involves three key roles: the Product Owner, the Scrum Master, and the Development Team. The Product Owner represents the customer and ensures that the product meets their needs. The Scrum Master facilitates the Agile process, removes obstacles, and promotes collaboration. The Development Team is responsible for designing, developing, and delivering the product.

Agile Product Development places a strong emphasis on collaboration and communication. Cross-functional teams work closely together, promoting regular interaction and knowledge sharing. Daily stand-up meetings, sprint planning sessions, and retrospective meetings enable effective communication and alignment. Agile tools, such as digital boards and collaboration software, further facilitate transparent and real-time collaboration.

Scroll to Top

Software product development