Software Product
Development
Built with Care
As your development partner, we help you get to market fast and stay ahead in the race.
idea to life?
Case Studies
Acknowledged by industry leaders- world’s best exam management platform
ExamDesign Inc., a self-funded startup, partnered with us to transform their innovative exam authoring concept into a successful, industry-recognised product, ultimately acquired by Pearson VUE
MVP. GTM. Hyperscale. You got it!
Whether you are an early-stage startup bootstrapping to MVP or a business undertaking a technology initiative, we understand your unique vision and help you get to market quickly and scale painlessly.
How quickly do you get out the door?
29% of startups fail because they run out of money and 23% because they don't have the right team
Technology that works for you!
We leverage technology to achieve the best outcome for your business and provide you with a competitive edge by delivering software product development solutions that are tailored to your business requirements and deliver value to your customers.
With robust engineering, agile product development processes, and a real passion for bringing smart ideas to life, we love partnering with folks looking to create a disruption or make a difference.
Customer-centric approach to software product development
Tech consulting
- Sounding board and evaluation of technical feasibility
- High-level product architecture
- High-level scoping of timelines and budgets
- Recommendations of tech stack, process, tooling, and hosting
- Detailed requirements documentation (optional)
Agile MVP Build
- UI/UX guidelines
- Detailed user and technical stories, with story-points
- Determination of ‘not-to-exceed' budget and timelines
- Agile project board with 2 week milestones
- Deliver as much value as early as possible
- Progress demo as per milestones
- Regular deployment to staging environment
- Beta testing for early end-user feedback
- MVP delivered on time and as per agreed budget
Pivot to Market Fit
- Prioritisation of changes as per business value points / effort points
- Quick tumaround time for changes
- CI/CD for rapid deployment
- A/B Testing and analytics
Tuning for Scale & Performance
- System architecture review for robustness and extendibility
- Tech stack, process and tooling recommendations for scale
- Performance benchmarking of server, database, and APIs
- Security and compliance audit
Product Development
- Adoption of development model as per business maturity
- Alignment of product roadmap with business goals
- Right-size, right-skill and scale team as per need
- Support and collaboration with onsite or other teams
- Team performance, development and quality metrics
- High transparency and comprehensive reporting
FAST-FORWARD
your product development
Faster time-to-market
Reduced development costs
Quicker market fit
Increased customer satisfaction
Let's get stuff Done right
Requirements analysis and solution design
Requirements analysis and solution design
Maintenance and support
We provide ongoing maintenance and support for your software, ensuring that it remains up-to-date, and secure, delivers value to your business and evolves and scales as per your needs.
Product testing and quality assurance
We ensure that your product is thoroughly tested and meets the highest quality standards, reducing the risk of product failures and customer dissatisfaction.
Product Design and Prototyping
Agile development
Integration and deployment
DevOps and continuous delivery
We use DevOps principles and practices to ensure that your product is continuously integrated, tested, and delivered, providing faster time-to-market and reducing risks.
DevOps and continuous delivery
Looking for a reliable software development partner?
We have a lot of experience working with startups and businesses in diverse industries and geographies.
Healthcare
Ongoing product development through MVP and iterative pivots and scale-up for an elderly caregiving startup in Toronto
Crypto
A crypto tracking and market intelligence platform for a US fintech startup.
Media Management
A cloud solution for venue operators to manage and publish advertisement content (Australia).
Social Media
A daily journaling and women’s community app for a Singapore startup.
Market Research
Strategic re-architecture and ongoing product development for an innovative Market Research Agency in New York City
Real Estate
Complete MVP delivered within two months for a startup in the real estate vertical in India
Fashion
A mobile app for a local fashion startup connecting customers with affordable designer clothing in India.
Certification
The first German-language platform for ECG continuing medical education in Germany.
Get the best bang for your buck
We can also help you predetermine “not-to-exceed” budgets and timelines for your MVP.
Our GOTO tech for software product development this year.
With everything you need to design, develop, manage and maintain high-quality software products.
Front end
ReactJS / NextJS, Angular, SASS, Less, Tailwind
Backend
NodeJS / NestJS, Laravel / php, Java, .Net
Mobile
ReactNative, Ionic, Native iOS and Android
Databases
MySQL, PostgreSQL, SQL Server, ElasticSearch, Apache Solr
SCM
Gitlab, Github
CI/CD
GitLab Pipeline with SAST, Jenkins
Performance metrics
Lighthouse, SEMRush, GTMetrix
Project management
Gitlab, Altasian, Jira, Asana
Platform
AWS, Azure
Serverless
Lamda
Hosting
Vercel, AWS, Azure, Acquia and Pantheon
Media management
Imgix, Cloudinary
CDN
Cloudfront, Cloudflare
WAF
Sucuri, Cloudflare, AWS WAF
Site monitoring
Cloudwatch, Site24x7
TESTIMONIALS
We build lasting relationships.
At Focalworks, we don’t just develop software. We work closely with you to understand your business needs and goals, and we’re always here to offer our services and support whenever you need it.
And our clients trust us with doing a great job for them.
Peloton Document Solutions
Focalworks fills the standard development and QA roles for us, but they also add value in many unexpected ways such as providing feedback on our Agile processes and recommendations on how to improve them, providing architecture guidance and proactively looking for ways to improve our automated testing coverage. I can’t speak highly enough about the entire team and recommend them to anyone looking for a rock-solid and professional offshore team.
Choosing to work with Focalworks will be one of the best decisions you ever make, especially if you treat them as a partner instead of just as a pool of resources.
Exam Design Inc.
I found their development team to be very knowledgeable, not only in software development but also deployment and infrastructure technologies. Within 5 years of the company's inception, I was able to sell the platform to the world's largest testing company who still uses it to manage the test content for the largest certification programs in the world. During the acquisition process, Focalworks was highlighted as one of the key contributors to the software's success.
After the success I've had with Focalworks, it's doubtful that I'll ever use another software team.
Sewells-MSXI
Focalworks team brings in all aspects that one would desire in a trusted agency partner – innovation, creative flair, robust project management, huge commitment to meeting agreed timelines and delivery quality.
I am sure they will keep delivering more and more innovative solutions and services to their clients in the coming years. We wish them all the luck.
Octane Learning
Focalworks was able to staff our projects with qualified professionals and has provided a steady team since. On many occasions when the project need required additional resources, they were able to shift in additional capabilities to complete the tasks on hand. Their level of expertise, responsiveness and professionalism is unsurpassed.
They are always flexible and go beyond the call of duty. I highly recommend the Focalworks team.
Trualta Care Network
I consider the Focalworks team to be an extension of our team, and their end-to-end capabilities enable them to handle any design or technology request that arises.
We rely on them to deliver excellent work on tight timelines, and they frequently surpass expectations!
SPARK Ideas LLC
I’ve had the pleasure of working with Focalworks for over two years, and it’s no exaggeration to say that their work has propelled our business forward.
Strengths lay in excellent development work, design and a problem-solving mentality that is invaluable for a business that is creating something new.
Whatever you dream, Focalworks will find a way to make it happen!
M&C Saatchi Singapore
They are always on the ball, highly dedicated bunch of individuals with great talent and problem solving skills. They have consistently added value and come to us with ingenious solutions that have helped us grow our business.
Once they have undertaken a project, we always rest assured that a high quality product will be delivered on time.
It has been a pleasure working with them and I simply cannot recommend them highly enough.
Nexus Global
I have been very pleased with the talent and resources they have been able to provide to my projects. The leadership at Focalworks is quick to respond; eager to understand the projects and challenges; lend their expertise to the process.
I have engaged Focalworks with projects that include Application Development, Automated Testing, and eLearning. In the words of Henry Ford, “Coming together is a beginning, staying together is progress, and working together is success.”
Focalworks is truly a development partner and together we have successfully delivered multiple projects.
We take your ideas to market!
And we’ll ensure that your product is high-quality, as per your vision, looks great and offers a fantastic user experience.
Have a blockbuster idea? Or looking to be the next disrupter?
We can help.
FAQ
Agile Product Development emphasises continuous improvement through regular retrospectives. These sessions allow the team to reflect on their process, identify areas for improvement, and implement changes to enhance efficiency and effectiveness. By fostering a continuous learning and adaptation culture, Agile enables teams to continuously refine their practices and deliver better products over time.
Adopting Agile Product Development offers several benefits for businesses. It allows for faster time-to-market, enabling companies to release valuable products and features more quickly, gaining a competitive edge. Agile also promotes customer satisfaction by involving customers throughout the development process, incorporating their feedback, and delivering products that meet their needs. Additionally, Agile enhances transparency, collaboration, and flexibility, improving teamwork, higher productivity, and better quality outcomes.
Agile Product Development mitigates project risks through its iterative and incremental approach. By breaking down the development process into smaller iterations, teams can regularly assess and address risks as they arise. Agile also promotes frequent communication and collaboration, allowing for early identification and resolution of potential issues. The continuous feedback loop in Agile helps teams course-correct and adapt, reducing the likelihood of major project risks.
Yes, businesses can apply Agile Product Development to large-scale projects. While Agile is often associated with small, cross-functional teams, it can be scaled up using frameworks such as Scrum of Scrums, LeSS (Large-Scale Scrum), or SAFe (Scaled Agile Framework). These frameworks guide coordinating multiple Agile teams, ensuring alignment, and managing dependencies in complex projects.
Agile Product Development fosters innovation and experimentation by encouraging frequent iterations and feedback. Teams can explore new ideas, test hypotheses, and adapt their approach based on feedback from customers and stakeholders. The iterative nature of Agile allows for incremental improvements and learning, enabling teams to innovate, iterate, and deliver products that meet evolving market needs.
Continuous integration and continuous delivery (CI/CD) are essential practices in Agile Product Development. CI/CD enables teams to automate the build, testing, and deployment processes, ensuring that new features and updates are delivered to customers quickly and reliably. By automating these processes, Agile teams can maintain a rapid development pace, reduce manual errors, and achieve faster time-to-market.
The key principles of Agile Product Development include customer collaboration, iterative development, self-organising teams, and change response. These principles emphasise the importance of customer involvement throughout the development process, the iterative nature of development, empowering teams to make decisions and embracing change as a natural part of product development.
Agile Product Development promotes adaptability and flexibility through its iterative approach. Instead of rigidly following a fixed plan, Agile teams continuously evaluate and adjust their priorities based on feedback and changing requirements. This flexibility allows teams to respond quickly to market dynamics, customer needs, and emerging opportunities, enabling businesses to stay competitive in a fast-paced environment.
Agile Product Development typically involves three key roles: the Product Owner, the Scrum Master, and the Development Team. The Product Owner represents the customer and ensures that the product meets their needs. The Scrum Master facilitates the Agile process, removes obstacles, and promotes collaboration. The Development Team is responsible for designing, developing, and delivering the product.
Agile Product Development places a strong emphasis on collaboration and communication. Cross-functional teams work closely together, promoting regular interaction and knowledge sharing. Daily stand-up meetings, sprint planning sessions, and retrospective meetings enable effective communication and alignment. Agile tools, such as digital boards and collaboration software, further facilitate transparent and real-time collaboration.