Rupa Online Store, India’s largest knitwear brand, offers a wide range of garments, from innerwear to casual wear, designed to meet diverse consumer preferences while ensuring style, comfort, and durability.

As Magento 1 support approached its end, Rupa encountered challenges, with the platform’s limitations posing security risks. To ensure optimal online shopping experiences and maintain competitiveness, an upgrade to Magento 2 became necessary.

The brand’s growth demands enhanced scalability, prompting a strategic renovation of the website. The new website aims to address a diverse audience with a multi-lingual approach (English and Hindi), a store locator, WhatsApp Order Notifications, Delhivery Logistics integration, and deep integration of the product catalogue with Google Shopping Feed for expanded market reach and visibility.



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