E-commerce website for a startup that specialises in sporting events photography.

Focalworks was tasked to reduce the time to go live. The platform should be able to use modern technology to reduce the time and cost of some of the manual work like tagging of images, and image optimisation. And, the platform should be ready to innovate and easily add more product types to meet the highly competitive market.

Our Solution

Revolutionising the client’s e-commerce experience, our solution centred around a bespoke platform crafted with Laravel, meticulously tailored to fit seamlessly into their workflow. Optimised for peak performance, the smaller footprint proved instrumental, especially during traffic surges following marketing SMS blasts to participants.

In tackling the challenge of handling numerous photographers capturing multitudes of images, our innovative approach leveraged S3 bucket policies and AWS Lambda functions, resulting in a remarkable 10x reduction in the time required for image resizing and uploading to the cloud.

Efficiently tagging images to individual runners was a time-consuming task, but our solution harnessed the power of Amazon Image recognition and AI tools. This streamlined the process, enabling bulk tagging with over 80% accuracy, significantly diminishing manual efforts and expediting the timeline for showcasing live photographs. Focalworks Solutions brings unparalleled efficiency to every aspect of the client’s photography workflow.



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