Empowering Tata Motors' Dealerships for New Product Launches

#Laravel, #digitaltransformation, #scalability

Tata Motors is a prominent Indian multinational automotive manufacturing company.

Goal

The client is one of the leading OEMs in the automotive industry globally.

They needed a sales-enablement solution to facilitate quick dissemination of training and product information as part of their dealership readiness for new product launches and easy management of leads and inquiries.

We built a completely custom application suite for sales representatives to improve their interaction with the customer, with a guided buying journey from initial inquiry through the various phases to the actual purchase of a car. It also provides quick access to training material and other helpful sales tools and financial calculators. The solution is delivered over desktops and portable devices and was deployed in multiple geographies with multiple languages and localisation support.

Highlights

Single application for multiple vehicle models, geographies, and languages
Sophisticated lead management with various stages of the lead lifecycle – from initial inquiry to booking of the vehicle
Integration with Tata Motors Dealer Management System
Complex, fine-granular access control, approval workflows, and reporting
Updated product information, sales brochure, and guided virtual tour of vehicles available for prospective customers via tablets
The ability for product and marketing teams to publish up-to-date content easily
Complete offline and sync capability to mitigate inconsistent internet connectivity.