Inspiring Women to Connect and Build a Community
#Laravel, #Mobile app, #digitalexperience, #high-performance
Dayre is a subscription-based online journal and community tailored for women, providing a safe space for authentic sharing and supportive connections on topics from beauty to motherhood and career
The client needed to create an app that would provide a safe, inclusive online platform for women to share their thoughts and stories. The platform would need to be built on a contemporary paradigm, balancing editorial and user-generated content.
Solution
We developed a mobile app using React Native to leverage code reusability for rapid development. We implemented a microservice architecture for API development using PHP, Node.js, and .NET to meet various application requirements. This approach enabled efficient collaboration among teams and ensured the platform could support secure interactions and content sharing.
Highlights
- Engagement of over 6 years
- High-performant backend infrastructure, with a microservices-based architecture and decoupled mobile and web front ends
- Support for multiple content types – audio, video, text, and stickers
- Subscription system development using Adyen Payment Gateway, Apple subscriptions, and Google Subscription
- Automatic NLP-based moderation
- Comprehensive behaviour tracking and engagement metrics
- Email automation to connect with trialists on specific touch points to increase conversion rates and increase CLV
- Referral system to allow influencers to bring more users and gain benefits from the system
Under the Hood
- Microservices-based architecture for API development
- The backend was developed using multiple technologies like API using Laravel, Search, and NLP using Nodejs
- React Native-based Android and iOS app
- Web application using React on top of Next JS
- Queues and Caching using Redis
- Elastic search for full-text search capabilities
Gallery
