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DBS Bank, headquartered in Singapore, began its India operations in 1994. DBS Bank India is the fifth-largest foreign bank in the country, offering its innovative financial services at 530+ branches in 19 states.
The client partnered with CRISIL, India’s leading credit rating agency, to understand the financial, professional, and lifestyle preferences and behaviours of women—as well as the unique circumstances of women entrepreneurs—in urban India. They needed to communicate the results of their comprehensive survey through a printed report as well as an interactive web version for effective engagement.
DBS

Solution

We designed and developed the three-part report Women and Finance in accordance with the client’s needs, delivering a print and an interactive web version to support the client’s offline as well as online communications. This entailed transforming raw data into visually impactful infographics for better comprehension and engagement. We used animations to bring alive the infographics in the web version for an immersive audience experience.

Highlights

  • Collaborated with CRISIL to manage the iterative process for submitting design options and obtaining approvals
  • Followed a structured change request process to streamline feedback cycles and effectively reduce the number of design revisions
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