Transforming Vision into Tech: ExamDesign Success Story

A globally acclaimed exam management platform for specialised SMEs, facilitating remote collaboration, creation of legally defensible high-stakes certification exams

The founder of ExamDesign Inc., a self-funded US-based startup, needed a technology partner to transform an innovative idea into a cutting-edge product for authoring certification exams.

Solution

We developed a greenfield application with rapid iteration to reach an MVP, enabling the founder to onboard clients and establish a revenue stream. As a startup, we supported quick turnarounds on client-requested features and customisations, ensuring that development efforts aligned with revenue generation and user base expansion. The product, ExamDeveloper, gained significant industry attention—eventually leading to its acquisition by Pearson VUE. Post acquisition, Pearson VUE—recognising our expertise and contribution to the product’s success—retained us as the sole technical partner.

Highlights

Architect and implement a lean, agile build-up to a very successful MVP
Scale to an enterprise-grade SAAS that sets industry standards in the High Stakes exam authoring space, used by a majority of the medical boards in the US, and other leading certification bodies globally
Support for industry best practices including JTA, customisable reviews and QTI
Deploy, manage production systems and support a multi-tenant product, with client-specific customisations and custom licensing for client-hosted and cloud-hosted instances
Provided technical consulting and support for the acquisition of ExamDesign by Pearson VUE
Continuing product development and support, post-product acquisition by Pearson VUE and helped transition architecture from monolith to microservices, which kept a monthly release cadence