Powering Progress, Simplifying Transactions
#HTML, #digitalexperience, #quicktomarket
ICICI Bank is one of India’s largest private sector banks, providing a wide range of financial services to individuals and businesses, including banking, loans, investments, and insurance.
The client needed to manage and develop their extensive corporate website that holds over 2,000 pages with repeated content. They also wanted to eventually transition to Adobe Experience Manager (AEM).
Solution
ICICI’s website had repeated content, so we adopted a component-based approach to develop and manage the site. This allowed the reuse of components across pages to efficiently handle the large volume of content. The development is a long-term task that entails regular page updates, Accelerated Mobile Pages (AMP), and planned migration to Adobe Experience Manager (AEM) for enhanced content management and scalability.
Highlights
- Branding colours and elements of ICICI have been used across the website for brand retention
- Calculators to aid the users with various financial tools
- Extensive and easy-to-navigate menu
- Application forms, chats and notification alerts
- Optimisation of pages to enhance the page-loading speed
- HTML | JS
Gallery
