Digital Transformation in the Automotive Industry: The Pre-Purchase Experience
In stark contrast to earlier generations of would-be car-owners, today’s buyers might spend upwards of 10 to 15 hours researching online before setting foot in a dealership. This shift highlights a fundamental change in consumer behaviour—one largely driven by digital technology. As a 2023 S&P Global Mobility article says: “The conventional ‘convenience’ metric needs to […]
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