Commerce

Behaviour Mapping, Testing, and AI in E-commerce Conversion Rate Optimisation

Commerce /

What if you’ve been doing all the right things like investing in SEO—and paid and social media ads—and traffic to your e-commerce store seems satisfactory, but your sales aren’t reflecting those efforts? You’ve reached a plateau where driving more visitors to your site isn’t the answer. What could make a difference is to maximise the […]

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AI-Powered Image Search

AI-Powered Image Search: Revolutionising Catalogue-Based Merchandising

Commerce /

Visual search functionality enables searching for images using images rather than words. Examples include online searches for images similar to a certain image, and shopping for a piece of clothing using a photograph of a person wearing something similar. Such image-based search uses AI algorithms that process and understand colours and shapes, which elements of

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How AI-Driven Product Descriptions Are Revolutionising E-commerce

Commerce /

Beyond selling great products, standing out in the competitive world of e-commerce demands excelling on all relevant fronts. Impactful product descriptions—which were once a good-to-have feature—is now an area of excellence that can drive sales. At the most basic level, a product description needs to be just that: It should include aspects such as features,

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Headless banner

The Rise of Headless Commerce: Modernising B2B and B2C eCommerce Experiences

Commerce /

Unleashing the Kraken of Online Shopping Experiences! 76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences The Annuitas Group Imagine a world where your online shopping experience, whether it’s scooping up industrial machinery or snagging the latest trainers, is smoother than a freshly Zamboni ice rink.

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Composable Commerce

Beyond Platforms: Composable Commerce and the Future of Shopping Experiences

Commerce /

What is Composable Commerce? Composable commerce is a revolutionary approach to building and customising e-commerce solutions, with best-of-breed “Packaged Business Capabilities” (PBCs) that snap together seamlessly to create unique and flexible capabilities. Unlike traditional platforms where everything’s crammed together, composable commerce separates the front end (what you see) from the back end (the engine powering

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Social Commerce

Scale Your Social Commerce Venture to the Next Level with Magento

Commerce /

Social commerce is redefining the retail landscape, blurring the lines between social interactions and shopping experiences. As customers increasingly turn to social platforms like Instagram, Facebook, and TikTok to discover and purchase products, brands are seizing the opportunity to engage with audiences and drive sales directly within these social spaces. If you’re an ambitious entrepreneur

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Team of professionals working on mobile app design, collaborating over color samples and wireframe sketches.

Mobile-First E-commerce: Design Tweaks for Capturing On-the-Go Shoppers

Commerce /

In today’s fast-paced world, on-the-go shoppers are increasingly turning to their mobile devices to make purchases conveniently while juggling busy schedules. They may utilise mobile shopping apps, mobile-friendly websites, or platforms that offer quick and easy purchasing options.  Recent statistics indicate a clear trend: an exponential rise in mobile shopping, underscoring the need for targeted

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Enhancing Product Search and Discovery

Enhancing Product Search and Discovery: Best Practices For E-commerce Websites

Commerce /

Are you frustrated by potential customers visiting your e-commerce store but leaving without making a purchase? If so, then you are not alone. Many e-commerce store owners around the globe are often baffled seeing how their marketing ads drive good traffic to their online storefronts, but the sales seem to remain unaffected. Why is that?

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Headless solutions

Going Headless to Solve Custom E-Commerce Requirements with Laravel

Commerce /

Headless is the new buzzword that you must have come across in E-Commerece. Headless solutions have been getting quite popular because of the increase in the number of digital platforms that are used to communicate with users. Right from tiny smart bands to large plasma screens, content can be consumed in so many ways. And, each medium has its own set of unique features and challenges. Hence, a headless content source means it’s easy to decouple the content layer from the view layer.

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The Top 6 eCommerce Platforms To Know While Shifting Your Offline Retail Business to Online