Digital Experiences

The Conversational Advantage: AI-Powered Knowledge Management

Digital Experiences /

As we discussed in Part 1 of this series, Conversational AI offers powerful tools for natural human-machine interaction. This second part in the series explores its application within Knowledge Management (KM). Briefly put, Knowledge Management (KM) comprises the processes of organising, storing, managing, using, and sharing organisational data and knowledge. In most enterprises, knowledge is […]

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Conversational AI: Clearing the Barriers in Human-Machine Communication

Digital Experiences /

Imagine seeking immediate assistance from your bank regarding a complex financial transaction. Rather than filling out a lengthy contact form or waiting on hold, you type your question into a chat window and instantly receive a clear, detailed, helpful response. This effortless interaction is made possible by Conversational AI, an application of AI that is

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Boost Efficiency and ROI with Marketing Automation

Digital Experiences /

As businesses race to adapt in the e-commerce arena, where time literally is money, marketing automation has become a vital tool for business growth. By automating repetitive tasks—such as email campaigns, social media post scheduling, and managing customer segmentation—companies can save time, reduce errors, and streamline operations. The benefits of marketing automation go beyond that.

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Mobile App Development Trends: What’s Shaping the Future of App Creation?

Digital Experiences /

Let’s face it! Everyone with a smartphone on the face of this planet is chronically dependent on one mobile app or another. Mobile applications have become a part of our daily routines. With more than 6.3 billion smartphone users worldwide, mobile apps are expected to generate $935 billion in revenue in 2023 — and these

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Marketing Automation with Personalisation to Maximise Customer Lifetime Value

Digital Experiences /

Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular cohorts and automation has demonstrated improvements in customer retention, customer engagement, conversion rates, average order value, cart abandonment rates, cross-selling and upselling, customer lifetime value,

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Product Analytics – Understand user behaviour better and how Mixpanel solves this problem

Digital Experiences /

Being in the service industry I had the opportunity to work with multiple startups and mid to large-scale companies who had an idea and wanted that to be converted into a digital product. At Focalworks, we have worked on building digital solutions for a variety of platforms like websites, mobile apps etc. One thing that

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Top 10 Best Free WordPress Drag and Drop Builder Plugins in 2020

Digital Experiences /

We’re in mid-2020, and amidst the crisis, small businesses and individual entrepreneurs have had to seriously consider how to take their services online and embrace the digital space. To have a website that is easy to build and maintain, it helps to consider a content management system (CMS) such as WordPress. One of the great

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How to Improve Page Speed for Better SEO Ranking & Digital Marketing Strategy

Digital Experiences /

Page speed has gained so much importance as a key factor and we can’t stress enough what an incredible metrics it is to determine the overall digital marketing strategy and the online presence. It has a major impact on the SEO rankings and the digital marketing strategy. So what is page speed?  Simply put, it

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