IDEE designs eyeglasses and sunglasses that appeal to the youth. With the motif of chic elegance throughout the collection, IDEE carries a vast array of exclusively designed frames
IDEE faced significant challenges with their outdated non-e-commerce static website, limiting customer exploration and purchases. The static nature hindered timely updates on products and promotions, affecting dynamic engagement and user experience. IDEE aimed for a transformative revamp to address this, evolving into a dynamic e-commerce platform. The goal was an intuitive design, incorporating features like Home Try-On and Find Your Look. Recognising the influence of social media, IDEE planned to integrate with Instagram, aligning with digital trends for a competitive edge in the eyewear market.
- A completely new e-commerce website using Magento Commerce
- New customer buying journeys such as “Home Try” to meet modern customer expectations
- Innovative consumer engagement experiences such as “Find your look” to get the best frame and glass that suits a customer’s face and tastes
- Live integration with the official brand social media