Idee Eyewear is a fashion-forward eyewear brand that embodies individualism, sophistication, and style, catering to both youthful trends and mature elegance with its diverse range of designs and impeccable quality.
Goal

IDEE faced significant challenges with their outdated non-e-commerce static website, limiting customer exploration and purchases. The static nature hindered timely updates on products and promotions, affecting dynamic engagement and user experience. IDEE aimed for a transformative revamp to address this, evolving into a dynamic e-commerce platform. The goal was an intuitive design, incorporating features like Home Try-On and Find Your Look. Recognising the influence of social media, IDEE planned to integrate with Instagram, aligning with digital trends for a competitive edge in the eyewear market.

Highlights
  • A completely new e-commerce website using Magento Commerce
  • New customer buying journeys such as “Home Try” to meet modern customer expectations
  • Innovative consumer engagement experiences such as “Find your look” to get the best frame and glass that suits a customer’s face and tastes
  • Live integration with the official brand social media
Our work

Commerce

12272

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