Helping You Find Your Perfect Frames Online
#magento, #commerce, #innovation
Idee Eyewear is a fashion-forward eyewear brand that embodies individualism, sophistication, and style, catering to both youthful trends and mature elegance with its diverse range of designs and impeccable quality.
The client wanted to transform their static website, which was unsuitable for e-commerce, into a dynamic e-commerce platform with an intuitive design and contemporary features to enhance the user experience and increase sales.
Solution
We revamped IDEE’s website—after which it was a dynamic e-commerce platform with an intuitive design, capable of delivering timely updates on products and promotions. The new platform incorporates relatively novel functionalities—such as Home Try-On and Find Your Look—to engage customers and encourage purchases. We also integrated IDEE’s site with Instagram to leverage social media trends and give them a competitive edge in the eyewear market.
Highlights
- A completely new e-commerce website using Magento Commerce
- New customer buying journeys such as “Home Try” to meet modern customer expectations
- Innovative consumer engagement experiences such as “Find your look” to get the best frame and glass that suits a customer’s face and tastes
- Live integration with the official brand social media
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