DigitalExperiences

Conversational AI in Customer Service Automation

Digital Experiences /

The increasing demand for AI-driven customer support marks a major shift in business-customer interactions. It is driven by the need to scale operations, enhance efficiency, and improve customer satisfaction. Today’s Conversational AI systems deliver intelligent, proactive interactions that go well beyond the capabilities of basic chatbots. This third part in our series on Conversational AI […]

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The Conversational Advantage: AI-Powered Knowledge Management

Digital Experiences /

As we discussed in Part 1 of this series, Conversational AI offers powerful tools for natural human-machine interaction. This second part in the series explores its application within Knowledge Management (KM). Briefly put, Knowledge Management (KM) comprises the processes of organising, storing, managing, using, and sharing organisational data and knowledge. In most enterprises, knowledge is

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Conversational AI: Clearing the Barriers in Human-Machine Communication

Digital Experiences /

Imagine seeking immediate assistance from your bank regarding a complex financial transaction. Rather than filling out a lengthy contact form or waiting on hold, you type your question into a chat window and instantly receive a clear, detailed, helpful response. This effortless interaction is made possible by Conversational AI, an application of AI that is

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Boost Efficiency and ROI with Marketing Automation

Digital Experiences /

As businesses race to adapt in the e-commerce arena, where time literally is money, marketing automation has become a vital tool for business growth. By automating repetitive tasks—such as email campaigns, social media post scheduling, and managing customer segmentation—companies can save time, reduce errors, and streamline operations. The benefits of marketing automation go beyond that.

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The Impact of Technology in a World with an Aging Population

Others /

Global population aging represents one of the most profound demographic shifts of the twenty-first century. Advances in healthcare, nutrition, and living standards have increased life expectancy—which has resulted in a growing proportion of older adults, defined as those aged 65 and above. This demographic shift has been putting—and will increasingly continue to put—a strain on

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The Rise of Headless Commerce: Modernising B2B and B2C eCommerce Experiences

Commerce /

Unleashing the Kraken of Online Shopping Experiences! 76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences The Annuitas Group Imagine a world where your online shopping experience, whether it’s scooping up industrial machinery or snagging the latest trainers, is smoother than a freshly Zamboni ice rink.

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Mobile App Development Trends: What’s Shaping the Future of App Creation?

Digital Experiences /

Let’s face it! Everyone with a smartphone on the face of this planet is chronically dependent on one mobile app or another. Mobile applications have become a part of our daily routines. With more than 6.3 billion smartphone users worldwide, mobile apps are expected to generate $935 billion in revenue in 2023 — and these

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Marketing Automation with Personalisation to Maximise Customer Lifetime Value

Digital Experiences /

Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular cohorts and automation has demonstrated improvements in customer retention, customer engagement, conversion rates, average order value, cart abandonment rates, cross-selling and upselling, customer lifetime value,

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Product Analytics – Understand user behaviour better and how Mixpanel solves this problem

Digital Experiences /

Being in the service industry I had the opportunity to work with multiple startups and mid to large-scale companies who had an idea and wanted that to be converted into a digital product. At Focalworks, we have worked on building digital solutions for a variety of platforms like websites, mobile apps etc. One thing that

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Top 10 Best Free WordPress Drag and Drop Builder Plugins in 2020

Digital Experiences /

We’re in mid-2020, and amidst the crisis, small businesses and individual entrepreneurs have had to seriously consider how to take their services online and embrace the digital space. To have a website that is easy to build and maintain, it helps to consider a content management system (CMS) such as WordPress. One of the great

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