Femmora, a fashion brand that offers a diverse range of women's clothing, wanted to boost conversion on its e-commerce portal through a captivating and user-friendly experience
The company faced the operational challenges of managing three separate storefronts, each catering to a different brand. The existing infrastructure comprised a mix of platforms and this diverse setup posed difficulties in terms of uniform management, efficiency, and overall performance.
To address these challenges, we executed a comprehensive migration strategy, transitioning the Femmora website to a high-performance Magento solution. The decision to consolidate the disparate platforms into a unified Magento environment aimed to streamline operations, enhance efficiency, and provide a more cohesive online presence for all brands.
- Built on the open-source commerce platform of Magento
- Deep integration of the product catalogue with Google Shopping Feed for better market reach and higher search result visibility
- Auto conversion of guest customers to registered users for a simplified checkout experience
- Integrations with multiple services like Google Maps, Delhivery, Twilio, WhatsApp, Razorpay, etc.